Job description

As much as successful digital marketing is about strategy, insight, analysis and creatives, within B2B everything stems from your data! Unlike B2C, within B2B you know who your target audience is before you start your strategy. Thank’s LinkedIn!

We are looking for a data specialist who thinks in data sets, is awesome with XLS, has an incredible attention to detail and loves discovering new tools and chrome extensions to make their life easier.

Here are some examples of what you will be doing:

• Locate and formulate missing data (this might be a target audience on an XLS without job titles or emails)
• Analysing target audiences, job titles, companies and industries and tiering them in a database (e.g. ideal prospects ‘tier 1’)
• Updating members databases, normalising data, preparing community reports
• Use data extraction tools to create databases from social networks
• Use automated tools to implement social selling processes across data-sets

Requirements

What we are looking for:

• Attention to detail (a lot of what you will be doing to looking after the data related to the community, so you will need to easily spot abnormalities in data)
• Highly organised/systematic (there will be over 25 different tasks to perform at different times/days in a week and a month)
• Your written and spoken English is first rate (you can write with fun, personality as well as in a serious tone)
• Previous research or data experience within a marketing or social media environment (ideally B2B)
• Very strong Microsoft Excel. You’ll know how to create pivot tables, format data entries, apply filters
• Previous data research and data entry within a marketing environment
• Strong XLS

Personal Skills/Attributes

• Proactive and solution driven
• Ability to work well independently and as part of a team
• Shows dedication to the tasks at hand and is willing at times to go the extra mile, when needed
• Ambitious, hard working, highly organised and a great communicator

Advantageous

• Digital agency experience (two years)
• Broad experience across all digital trades (one – two years)

About the Company:

The Social Effect is an international B2B Event Marketing Agency, focused on developing and delivering innovative digiatl and social media solutions to Trade Shows, Conferences and Exhibitors in Europe, UK, UAE and USA.

Posted on 01 Dec 14:11