Job description

The Projects Manager will oversees the execution of marketing and communications plans, strategies and campaigns within a specified time frame as required by the Communications Director. The successful candidate will execute all projects to consistently articulate Focus Africa’s mission of helping families thrive.

Essential functions and responsibilities

• Play a pivotal role in all marketing and communications projects as assigned by the Communications Director.
• Coordinate various communication projects including production of printed, electronic and broadcast media.
• Identify, develop, and evaluate marketing and communications strategy for various campaigns.
• Prepare written materials including advertising copy, reports, presentations, articles, newsletters, press releases and electronic promotions when necessary.
• Have a good working knowledge of web applications, and online platforms including Mailchimp, Facebook, Instagram and the likes.
• Manage online mail campaigns and have knowledge of list segmentation and merges.
• Work amicably with staff on projects with both local, national and global scope.
• Support Communications Director to utilize all communication channels and opportunities to increase the ministry profile.
• Manage and update online content so as to keep information relevant and fresh.
• Ensure communication vehicles are put in place so as to create momentum and awareness of the brand
• Assesses the effectiveness of communications activities
• Coordinate new and consistent information (article links, stories, and events) ensuring that it’s posted regularly
• Evaluating the financial aspects of campaigns such as budgets, expenditures, breakeven analysis, return-on-investment and profit-loss projections.
• Compile public relations efforts including general media relations, story pitches, press release distribution and follow-up of leads for approval by the Communications Director.
• Prepare mailing lists for direct mail campaigns where necessary.
• Work closely with other departments to plan, schedule and support conferences and events. Attend and assist at external events.
• Support Communications Director breaking new ground, marketing new programmes & events, and measuring results.
• Research new markets and report on campaigns and findings.
• Other duties and tasks as assigned. 

Company Description

Focus on the Family Africa is a non-profit organization, a registered Public Benefit Organisation, and has a Section 18a tax exemption status in terms of the Income Tax Act. Focus has been serving families in Africa since opening its doors in 1992.

Requirements

• Able to think strategically about solid planning skills.
• Demonstrated ability in creative writing, copywriting, business writing, editing and production of marketing materials.
• Excellent verbal and written communication. Able to conduct an effective interview.
• Expert working knowledge of MS Office programs (Excel, Word, PowerPoint and Outlook).
• Knowledge and experience in Adobe Design Suite or similar.
• Reasonable working knowledge of radio and television production process. Technical skills advantageous.
• Working knowledge of current graphics and publishing software and the principals and practices of pre-press, print production, and web-based publication.
• Reasonable working knowledge of website construction and design including FTP, file types, organization and layout.
• Strong interpersonal, organizational and time management skills.
• The ideal candidate must be able to identify projects, marketing opportunities and audience need as they occur.
• Video /Multimedia presentations skills necessary.
• Ability to work under pressure and meet tight deadlines
• Must be able to work alone as well as in a team environment

Key competencies 

• Ability to follow up on projects and meet deadlines
• Ability to initiate action
• Excellent planning and organisational skills
• Ability to negotiate
• High work standards and ethics
• Sales ability and persuasiveness
• Strong attention to detail

Qualifications

• Bachelors Degree or equivalent in Marketing, Advertising, Journalism, Communications or related field.
• Five years of broad experience including such professions as marketing, advertising, journalism, broadcasting, media or public relations.

Character/spiritual

• Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family’s ministry in prayer
• Demonstrates behaviours aligned with Focus on the Family core values

Personal characteristics

• Awareness of own strengths and shortcomings
• High level of energy and enthusiasm
• Must be bright, positive, and friendly – conveying warmth and a genuine interest in people
• Well-developed social skills
• Creates favourable impression in terms of appropriate attire, appearance, bearing, and manner
• Able to impress favourably and win long-term confidence and trust
• Maintains a healthy, affirming relationship with family and spouse
• Exhibits integrity in professional and personal life in accordance with Biblical standards; straightforward and not self-serving

Posted on 25 Jan 12:16