Job description

Conversation LAB is an award winning, 70 staff creative digital agency, whose portfolio covers global and local brands from FMCG to B2B. 

We have offices in CT, London and Durban and we are now looking for a Senior SEO / PPC manager to join and help lead our talented search/media team.

The agency works through the line with a strong digital bias, covering the full channel mix: content marketing (including film), print, social media, search, web and app development and mobile. We work with some great global and local brands such as Dunlop, aQuelle, Environ Skin Care, The Foschini Group (Markham, Fabiani and Exact), Toshiba, Bidvest Insurance, and hair brands that include Darling, Frika, Kinky, Inecto and many more. We have won many Search awards in our 5 year history and want to continue this trend!

Our Performance Team division covers 4 pillars: Insights and Analytics, SEO, Paid Media (Social and Search) and UX – each pillar has a team lead. We are now looking for a highly talented and qualified SEO and Paid Search specialist to drive the business forward and bring new thinking and process to our established team.

This role will see you report into the Head of Performance working with a team of 10 performance specialists.

Your role will be to plan SEO and content marketing activity to improve the visibility of clients’ websites in organic search results and increase traffic from referring sites – you will work closely with UX, developers and content producers to ensure we are continually optimising the engine to deliver more traffic, more conversions and better ROI for our clients.

The right candidate will also be at the top of their game in PPC/Adwords which is equally important as is the pure organic search. 

Executing technical holistic SEO activity on a variety of sectors including insurance, retail, fashion, beauty and education. Work will include keyword analysis, on-site optimisation, social SEO and content marketing – strategy and execution.

Ownership of content marketing plans and matrices for key clients, working with the content team to produce news, blog articles, info-graphics and other content and seed this across search and social channels.

Using content management systems (WordPress, Joomla) to construct and optimise web pages and new sections of client websites.

Using our in-house software platform as well as Google Analytics to analyse site performance and SEO strategy and communicate your findings to clients and colleagues in detailed insightful reports.

Ownership of a number of clients with direct responsibility for allocating their digital marketing budgets.

You will be confident in front of clients and selling to prospective clients – guiding them in their search strategies and implementation. You will lead a team of SEO and PPC specialists and ensure integration across the Performance team.

Company Description

Award winning digital agency with strong search focus

Requirements

• A minimum of five years’ experience in search/SEO/PPC, agency side preferred.
• Detailed experience in running and managing organic search and PPC campaigns for large and small clients
• Up-to-date understanding of the principles of search engine optimisation and content marketing.
• Experience of maintaining web content through the use of content management systems.
• A good understanding of social media and how it integrates with search
• Strong analytical skills with the ability to interpret data constructively
• Strong technical and analytical skills with good understanding and use of Google Analytics.
• Excellent interpersonal skills and confidence in front of clients and agency.
• Work well under pressure
• Excellent with Excel
• Marketing degree or formal marketing qualification – or working towards one.
• Passionate abut the industry and continually looking to innovate and lead
• Presentation skills

Posted on 21 Feb 07:34