A leading retail group has a vacancy for email marketing specialist.

The email marketing specialist deploys and manages the overall email marketing program for ecommerce within the business. Serving as a subject matter expert and custodian of e-mail marketing, the primary objective will be to improve ROI for email marketing, while growing sales generated through email marketing.

Essential Functions and Responsibilities

• Create, implement, and maintain an email marketing strategy for both promotional and automated campaigns; with a strong focus on inbound marketing, lifecycle marketing, and lead nurturing
• Lead the execution of marketing emails from briefing to post campaign analysis. Briefs include email layout and segmentation approach
• Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives
• Advise on best practices for different types of campaigns, including segmentation and personalisation strategies
• Formulate and execute strategies to grow the email list
• Act as the business liaison with the email service provider, understanding their technology offering and enabling business partners to fully leverage the platform
• Track analytics of emails and across campaigns and adjust strategies as necessary, collaborate with Analytics Team to review email analytics
• Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex layout and personalisation tests
• Document company standards, practices, and policies relating to email marketing
• Review and approve emails that have been built before they are deployed
• Keep abreast of the latest developments in e-mail, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. Understanding optimisation methodologies and the application of such to continuously improve email marketing within the company
• Ensuring segmentation is carried out effectively in order to deliver effective and meaningful messaging that is useful for the customer and in turn maximises revenue and ROI Performance Key KPIs
• ROI improvement
• Growth of sales attributed to email marketing Metrics
• Deliverability of emails
• Open and click through rates
• Growing the email subscription base
• Decreasing unsubscribe rates Requirements
• Passionate about email marketing, digital marketing, and ecommerce
• Business or marketing related qualification
• Previous experience in e-ommerce and e-mail marketing roles, preferably within the retail ecommerce space
• Experience managing projects and timelines
• Critical thinking
• Analytical and Logical problem-solving
• Exceptional written communication skills and with experience in writing compelling messages to a consumer
• Strong analytical skills and data-driven thinking
• Highly proficient in MS Excel

Posted on 16 Aug 11:09