Job description

We’re seeking a strategic, organised and results-driven email marketing professional who will own and execute email marketing strategy across MasterStart’s offering. The ideal candidate will have a working knowledge of marketing automation platforms and CRM integrations as well as best practices in email marketing, campaign management & analytics.

MasterStart is a leading EdTech company based in Cape Town, South Africa. Our diverse team includes eCommerce, learning and technology experts focused on online education in Africa.

We offer academic institutions the opportunity to build African leaders through meaningful online learning experiences by providing access to University expertise.

Our current offering of online short courses in executive education are built in collaboration with University of Stellenbosch Business School Executive Development. Through this partnership, we support USB-ED in its mandate to provide meaningful learning experiences for Africa’s leaders and give rise to positive change across the African continent.

Key responsibilities:

• Drive the overall email and SMS marketing strategy
• Setup and manage email and sms campaigns
• Work together with the design and content team to build world-class mailers
• Measure the effectiveness and improve the email and SMS strategy based on findings
• Drive optimisation and A/B split test strategies
• Setup and manage triggered and automated sends
• Ensure that campaigns are scheduled, proofed, and sent on time
• Manage the clients contact database and segmentation of lists

Requirements

Job requirements:

• Experience in email marketing management
• Experience in basic HTML
• Relevant tertiary qualification
• A good understanding of CRM systems
• The ability to identify and analyse marketing metrics and create meaningful reports
• The ability to derive meaningful insights from data for further optimisation
• Experience of Google Analytics
• Strong skills using the Microsoft Office suite, with particularly strong Excel skills
• Knowledge of email marketing strategies to drive customer engagement and lifecycle marketing
• Ability to setup and manage triggered and automated sends
• Experience with Klaviyo email marketing platform (advantageous)

Posted on 29 Aug 14:52