Job description

The social media and content strategist develops paid and non-paid social media and content strategies, helping to grow a client’s business or brands through a variety of online and social channels.

The strategist must ensure that the team’s execution meets and exceeds client’s expectations. In this role, the strategist ensures that the agency provides:

• Sound and responsible social media/content strategy and planning.
• Proper and innovative execution of work in all areas on schedule.
• A consistently superior creative product.

The requirements

• Bachelor’s Degree in marketing is essential.
  Preferably a degree in corporate communication.
• Interest in and aptitude for developing social media and content strategy solutions and campaigns.
• Minimum of four years’ experience as a strategist in a creative agency or digital agency environment.
• Possesses the understanding of social advertising campaign management and optimisation practices across the biggies, Facebook, LinkedIn, Twitter, Pintrest, Vine and Instagram.
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
• Compile data across several social media platforms and create weekly/monthly reports, including analysis for insights, optimisations and future strategy development.
• Demonstrates strategic insight to develop long-term execution plans from client’s stated business objectives and implement those plans.
• Displays organisational capabilities to track progress, execution and consistency of social advertising campaigns.
• Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams – new business experience skills and experience essential.
• Demonstrates an understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimisation.
• Displays understanding of business concepts and client objectives in order to identify campaign expansion opportunities.
• Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums.
• Ability to self-manage while managing assigned teams and projects under tight deadlines.
• Client service and agency expert – must attend all client meetings and do presentations, reporting, relationship management and conflict resolution where required.

Major contacts

The strategist’s position requires ongoing and in-depth interactions with the following: The strategist reports to the company directors. As assigned, the strategist has overall responsibility for leading the client content and social media strategy and campaign efforts. Within the agency, the Strategist is the leader/coordinator for the client’s social media and content programs and works closely with all agency personnel in determining project scope, estimating, planning, executing and monitoring assigned projects and deliverables. The Strategist will have direct client contact with assigned agency clients and participate in the agency’s new business efforts.

Requirements

Responsibilities and duties

The social media and content strategist has four areas of responsibility:

Planning, analysing, evaluating

• Develop workable budgets, media, content and editorial plans and realistic timetables.
• Collaborates with team members and suppliers in creation of marketing recommendations, strategies and actions for the client.
• Reviews, analyses and evaluates the following, relative to the client’s needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.
• Provide client platform/business updates on a regular basis to demonstrate upcoming opportunities and threats to their business.
• Defining project scope, estimate and writing scope of works and technical specifications, works with the social media team in the creation of project specifications and time plans.
• Educates the social media team and clients and manages their needs and expectations.
• Determines project risk on an ongoing basis, escalates issues as needed.
• Experience in leading complex multidisciplinary projects.
• Employ a variety of research techniques to understand and analyse online data and provide insight about relevant online conversations and voices in those conversations.
• Monitors out of scope requests, initiate additional estimates and approvals.

Team leading, coordinating, managing

• Provides leadership within the agency and monitors work scope against all variables.
• Monitors all strategic activity on assigned projects and communicates status of each project to appropriate agency and client personnel in order to meet project deadlines.
• Act as the team leader on all assigned projects.
• Maintains communications with appropriate agency and client personnel to ensure positive workflow. Escalating exceptions and issues to Director level as required.
• Presenting content and social media strategy deliverables and results to clients.
• Monitoring and enforcing project constraints (schedule/scope/resources).
• Champion internal systems for higher productivity working.

Strategy and content development 

• Competitive site analysis and benchmarking in content breadth, organisation and presentation.
• Creating development plans for online content; recommending content types and organisation based on user needs and marketing goals, identifying content gaps.
• Selecting and evaluating content; developing site content matrix.
• Defining research requirements for web or social strategy.
• Developing content attributes and classification schemes (content models).
• Understanding of relational databases is desirable.
• Content development and editorial calendar planning.
• Familiarity with content management and editorial processes essential.
• Initiates and leads all appropriate project meetings.
• Conduct online media, influencer and partnership outreach.
• As needed assist in the execution of on-going content for clients.

Financial and administrative

• Work with internal and external managers to identify goals and metrics and integrate those metrics into the content development process.
• Build, track and monitor assigned strategic projects.
• Monitor and analyse online media and other relevant digital communications channels.
• Work closely with clients and social media teams on the development of social media programs, strategies and campaigns.
• Prepare reports summarising the results of social media campaigns.
• Strong business and personal ethics.

Interview requirements

• Three references
• Copy of your ID
• Payslip
• Portfolio of work

Submit your CV to:

az.oc.latigidkoma@dlrowruonioj

If you do not receive any correspondence within 10 days, please consider your application as unsuccessful.

Posted on 31 Aug 15:23