Job description

POSITION:  Social Media Specialist

BASED: Private Property SA Head Office, 21 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge, Durban

REPORTS TO: Creative Director 

PACKAGE:             
Market related salary,
50% 13th cheque,
Momentum – death, disability and dread disease policy benefit, 
Gym membership

VISION FOR THE ROLE

Private Property wants to be seen as South Africa’s property authority and connect people to the place they call home. The Social Media Specialist will be responsible for the management and development of the growth of Private Property’s social media platforms, develop brand awareness, oversee and implement social channels in order to increase online engagement and drive positive external communication on behalf of Private property. The role will be responsible for all social media news and content creation, response management, development of interactive campaigns in order to drive engagement and inbound traffic and cultivate potential leads to online sales. The overarching goal of all communication is to build love and trust for the brand.

KEY RESPONSIBILITIES

• Create brand awareness within social networks
• Look at customer retention and satisfaction
• Research the latest trends in digital marketing
• Track, analyze and report on social media statistics
• Collaborate with various teams on marketing and communication strategies
• Developing content across owned and earned social channels
• Plan social media strategy and budget for these plans
• Have knowledge of SEO and SEM (PPC)
• Look at inbound traffic and how to convert to leads
• Focus on Facebook, Google+, Twitter, Pinterest, Linkedin and Instagram
• Advertising placement on social media
• Write articles and press released based on recommendation from the Digital Editor

Company Description

Private Property is a multi-side property marketplace that presents property listings, news and advice to property shoppers and charges real estate professionals to market to that audience. It does this by delivering relevant property content to consumers through custom designed and developed applications and web platforms. We are part tech company, part media channel and part content publisher.

Requirements

KEY REQUIREMENTS

• Tertiary qualification in a related field (Marketing or Communications Studies)
• At least 5 years’ experience with social media or content management
• Must be proactive and passionate about social media and communications

 KEY TRAITS 

• A positive can-do attitude who adds value to everything they do
• Develops creative ideas to always seek opportunities to do things better
• Respects themselves and others which enables them to listen well and understand better
• Courageous and resilient spirit who believes that through challenging oneself, growth happens
• Authentic and transparent in their approach to work and life
• Someone who takes ownership for themselves and their results
• Can inspire and energise those around them

WHY WOULD YOU WANT TO WORK WITH US?

If you join our team you will have an opportunity to work for a business that truly values our people. The heart behind our culture mission is to ensure that we create a work space for our staff to thrive in. Our modern offices, with magnificent views of the city and ocean are both fun and functional. We’ve got a huge breakaway area for our staff to relax and eat in, a table tennis table, flat screen TV’s and our own in-house barista. If you are passionate about personal wellness, we have got you covered with a fully subsidized gym membership. We also have regular social events that allow us to unwind, and get to know our colleagues on a more personal level.

If you are interested in this vacancy; please send us an updated, concise CV for consideration. Contact will only be made with shortlisted candidates.

Contact –

az.oc.ytreporpetavirp@sreerac

/ 087 375 1000

Posted on 27 Sep 07:59