Job description

Purpose of the Role:

Accelerate the growth of The Unlimited App

Key Responsibilities:

• Develop marketing and growth strategies to acquire, activate and retain customers on the app
• Define, develop and track experiments
• Grow the customer and prospect user base of The Unlimited App
• Improve conversion rates throughout the product funnel
• Analyzing and reporting on App customer experience and App marketing performance
• Work with the App Product manager, internal teams and partners to develop the product roadmap

Company Description

Our Story: A business founded on the idea of shifting lives, we have been providing access products, mostly within financial services, but extending as far as your health, your life, your car and many more to ordinary South Africans, since the dawn of our democracy, in 1994.

Our Vision: Our vision is “to build a remarkable business for our children’s children that will still be shifting lives 100 years from now”.

Embedded in the DNA of who we are, our vision gives us focus and direction, and inspires us in everything we do. After all, the future is not some place we are going, but one we are creating.

You see, we’re focused on making a real difference in the lives of others, on enabling them to do what they never thought possible. And it’s because of this, that our people, and our customers, trust us to put them first.

Requirements

Knowledge, Experience & Skills:

• At least 3 years managing the digital marketing of a commercial App or SaaS product.
• Deep understanding of data and analytics tools
• Demonstrable experience improving conversions along the AARRR funnel
• Experience with a full marketing stack: email, push notifications, CRM, Firebase, testing tools
• Ability to engage in rapid prototyping, releasing tests to production frequently and iterating constantly

Personal Characteristics:

• Empathetic
• Curious and a self-starter, thrives in a fast-paced environment
• Obsessed with growth
• Highly analytical

Posted on 07 Nov 10:02