When you find an organisation based in the beautiful Garden Route that works at a big-city pace, has world-beating ambition and is willing to nurture talent and reward performance, it might seem like the opportunity to be part of this is too good to be true. But sometimes it does happen that you come across a brand that truly values talent, is a proven industry disruptor and is looking to add an experienced professional with exactly your skill-set to its ranks. If you’re an experienced, motivated, dynamic and talented professional, then this is that kind of life-changing opportunity for you.

dotsure.co.za is adding to its fast-growing team of experts that is making waves in the South African insurance space and they need you!

Who is dotsure.co.za though? They are the award-winning, Guinness World Record breaking insurance provider that introduced South Africa to innovations like online quote, buy and policy management for car, life and pet insurance. They are the tech-driven visionaries behind concepts like Name Your Price and the introduction of Exotic Pet Insurance to the country.

If you are ready to become part of an insurance provider committed to changing an industry and you fit the description below, then your new life starts today: dotsure.co.za is looking for a world class senior marketing manager to step into a young, dynamic marketing team that is already making waves in the South African insurance space. The ideal candidate will be able to strike a balance between being a creative force, a team player/coach and a results-driven executive.
 
If you’re up for the challenge, this is what you would need to do:

• Lead the development of marketing and content strategies and align company-wide messaging in support of the business’ overall objectives.
• Plan and oversee the brand’s advertising and promotional activities including tv, radio, print, digital, events and partnerships etc.
• Work with the team to develop and execute a comprehensive supporting content strategy and work directly with influencers, partners, media contacts and other relevant third-parties to distribute our original content to new audiences.
• Use data to optimise all campaigns (including above-the-line) for maximum performance in terms of cost per lead and cost per sale.
• Manage the overall PR strategy and identify opportunities for the dotsure.co.za brand to become a greater part of public discourse relating to key strategic topics.
• Research, analyse, and monitor the market to identify key competitor movements and identify new relevant opportunities.
• Manage external advertising and PR agencies to drive the specialised marketing initiatives. This includes briefing on campaigns and facilitating the activities all the way through to final creative.
• Actively managing performance and fee structures of any external agency’s performance.
• Work closely with the media planners and buyers to ensure the optimal performance of the above-the-line campaigns.
• Work with the internal creative team to brief and approve copywriting, design, layout, and production of promotional materials.   
• Be accountable for the performance of all marketing activities and closely control spend in accordance with the annual marketing budget.
• Prepare detailed reports on performance.
• Actively develop and mentor the rest of the team and find ways of facilitating consistent improvement within the department.

Minimum requirements

• BComm marketing, business, or equivalent.
• Five years’ experience in a senior management position.
• Exposure to all forms of media channels, e.g. television, print, radio, outdoor, digital, direct marketing.
• A proven track record of successfully managing a substantial budget.
• A relentlessly positive attitude.

Essential skills

• Strategic thinking and creativity.
• Strong numeracy.
• Excellent inter-personal skills.
• An understanding of project management.
• Tech-savvy and fully competent in the Microsoft suite.
• A hunger for personal development.
• Excellent communication & presentation skills.

What would set you apart?

• Relevant postgraduate qualification.
• A proven history of continued learning.
• Experience in financial services/FMCG/retail environment in a marketing and brand management capacity.
• An animal lover.
• A commitment to learning the dotsure.co.za culture and adopting it wholeheartedly.
• Being a team-player.

If you are the right candidate with the relevant experience and skillset, this is a dream opportunity to live and work in the Garden Route in a company that operates at a big city pace.

This position will require you to be based in George, Garden Route.

Posted on 14 Dec 09:40