Job description

99cents is a full-service, integrated advertising agency located in Cape Town, and is one of South Africa’s largest independently-owned agencies. Led by founder and Managing Director Andrew Brand, the agency’s extensive client base includes leading brands such as Shoprite/Checkers, Ackermans, PUMA and the Spur Group, to name but a few.  

Do you love the concept as much as you love crafting your writing to entice and excite the consumer?
Are you a quick thinker that is not only awards-driven, but also understands how to work on a strong call-to-action and push retail urgency? 
We want the perfect Copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick.

If you fit this bill, we want to hear from you.

We are looking for a talented Digital Copywriter to join our growing team who:

• Has proven cut-throat writing skills to work on a large national retail brand with a focus on alcohol;
• Is able to work across various target markets, platforms and channels;
• Has proven understanding of retail and alcohol brands;
• Keeps a cool head and delivers exceptional results under pressure, against fast and tight deadlines and in volume;
• Is able to work collaboratively in a team and
• Is resourceful; focused and level-headed.

Your duties will include:

• Working with the creative team on retail/alcohol brands’ copy;
• Be the custodian and creator of the copy, tone and language style of the Client’s brand;
• Take responsibility for all written content in communication projects, working closely with account team;
• Joint responsibility with the art director for the quality of finished work;
• Able to write in different styles taking into account the brand and its consumers;
• Able to push and focus a brief to fully exploit opportunities for high creative output;
• Understand creative, artistic and cultural trends and how to use them with relevance to the brief, the brand, and the consumers; and
• Be an integral part of ideation and creation – a thought-leader that is impactful.

Requirements

• Relevant copywriting degree/diploma essential
• At least three+ years’ relevant work experience as a copywriter in an advertising agency
• Solid knowledge/understanding of digital platforms in conjunction with more traditional channels
• Solid working knowledge and understanding of social content including:
• SEO and SEM
• AdWords
• Analytics
• Reporting
• Must be willing to work on alcohol brands
• Must be able to work under pressure and on volume of work
• Solid portfolio showcasing both ATL and digital work

Please provide your porti/digital porti as part of your application.
Due to the volume of ad responses, if you have not received a response to your application within two weeks, please consider your application as unsuccessful.
Applications from EE candidates will be considered with preference in compliance with the Employment Equity Act.

Posted on 16 Apr 14:32