Job description

GVI is seeking an analytical individual to take on the new role of Head of Digital in our growing marketing team.

As the Head of Digital, you will take overall responsibility for the performance of GVI’s online customer acquisition activities.

You will lead a creative and analytical team who are specialists in content writing, social media, SEO, product development, campaign management, brand strategy, email marketing and website management.

In-depth knowledge of content marketing best practices and testing are essential, as well as a data-driven and analytical approach, to ensure our marketing department makes smart decisions based on data, and that all digital touch points are effectively integrated.

Key responsibilities include:

• Responsibility for key business metrics including traffic, leads, and site-to-lead conversion
• Digital reporting: responsibility for gathering and analyzing data, insuring implementation of agreed upon changes
• Managing technical aspects of key marketing systems (marketing automation, CRM,CMS) used to generate, distribute, and report on leads
• Providing administrative management and leadership to the growing digital team
• Responsibility for a consistent and effective user journey across all online touch points
• Serving as a liaison between the design, development and offline marketing teams
• Conversion optimisation: responsibility for increasing the rate at which site traffic converts to leads and leads to customers, improving our marketing funnel optimization to drive marketing-qualified leads for our sales team
• Working closely with the PPC and programmatic teams to ensure integration within our in-house digital efforts
• Working with the Head of Creative to conceptualise and roll out digital strategies
• Developing, designing and implementing cross-platform integrated campaigns including but not limited to email marketing, social media, SEO, PPC, and programmatic channels
• Managing and editing all written content produced by the marketing team, ensuring alignment to the brand guidelines
• Overseeing the management of our CMS.

Required experience

The successful applicant will ideally have seven+ years of work experience in a related field.

Company Description

GVI is a multi-award winning social enterprise on a mission to build a global network of people united by their passion to make a difference. We run all our own sustainable development programs in 13 countries worldwide aligned to the objectives of the United Nations Sustainable Development Goals.To ensure we are truly having a lasting positive impact, we partner with local governmental and non-governmental organisations on the ground. More than 35,000 participants have either volunteered, interned, or studied abroad with us over the course of our 21 years in operation and most have noted the experience as ‘life-changing.’

Requirements

Candidates for this position must be able to demonstrate the following core competencies and skills:

• Analytical prowess and the ability to derive meaning from data through testing and optimization
• Ability to take on responsibility, ownership and accountable for results and actions
• Proven commercial acumen. Evidence of setting and delivering digital KPIs and metrics.
• Proficiency in marketing systems (SalesForce, Google Analytics, Adwords and Console
• Drive to work in a fast-paced environment, managing multiple projects at once, which involve stakeholders across the company
• Expertise in digital business strategy
• A solid understanding of SEO and the relationship with PPC
• Experience mentoring and developing teams
• A wide-ranging knowledge of what makes a truly holistic digital marketing team
• Experience managing a content team, including editing and proofing team members’work whilst aligning it to brand and style guidelines
• Editorial prowess, and immaculate grammar and knowledge of punctuation
• An eye for detail and design
• A high speed of execution
• Superior organisational skills
• Alignment with GVI’s core values: Fun, Family, Passion and Commitment, Trust and Respect, Inspire
• Willingness to assist with or perform tasks outside of own job description and functions required

Additional ideal skills for this position:

• Experience marketing to an American and/or British audience.
• Experience writing for the travel and/or international development industry.
• Experience marketing to millennials and/or gen z consumers.

Who is GVI?

We are a multi-award winning social enterprise on a mission to build a global network of people united by their passion to make a difference. We run all our own sustainable development programs in 13 countries worldwide aligned to the objectives of the United Nations Sustainable Development Goals.To ensure we are truly having a lasting positive impact, we partner with local governmental and non-governmental organisations on the ground. More than 35,000 participants have either volunteered, interned, or studied abroad with us over the course of our 21 years in operation and most have noted the experience as ‘life-changing.’

Our key management and administrative teams have been based in Westlake for the past five years in the laid-back office space (complete with snack bar) which we call home. We are a pretty hard-working bunch, but we are committed to keeping things lighthearted. You’re just as likely to walk into a heated discussion about a current topic in sustainable development as one about which Hogwarts house you might be sorted into.

Applications

• When submitting an application, please ensure you include “Head of Digital Application” in the subject line.
• Please also include in the body of the email a short motivation for applying. 

Posted on 17 Apr 14:55