Job description

As a Campaign Manager for Caxton Digital, your main responsibility will be running, optimizing and reporting on digital campaigns run on the Local News Network (LNN). This includes, but is not limited to, loading campaigns on the ad server (Google Ads Manager), campaign optimisation, managing material and stakeholder relationships and delivering accurate campaign reports.

Position Overview

• Compiling inventory checks for Caxton branch representatives on LNN sites.
• Provide technical support to branch representatives.
• Reserving and booking of online campaigns in line with the Insertion Order
• Assist in sourcing campaign creative (images, artwork or final material) from branch representatives and clients.
• Check creative against technical specs and alert involved parties of any creative amendments required
• Set up and implement advertising campaigns in accordance with contractual obligations.
• Manage the digital campaign process by ensuring all booked elements are tested, implemented, running and delivered.
• Monitoring and optimizing campaigns daily to ensure accurate and effective campaign delivery.
• Ensure all campaign elements (including third party ad tags) are firing correctly, in addition to all click through URL’s functioning correctly throughout the campaign period.
• Achieve the minimum required turn-around time for campaign implementation/ trafficking.
• Providing screenshots (proof of flights) for live campaigns.
• Manage under-delivery of campaign during campaign period and inform all necessary parties ahead of time to allow for delivery optimization tactics and the management of client expectations.
• Provide detailed feedback, interim reporting (if required), as well as in-depth post campaign reporting to all relevant parties.
• Consistently provide excellent service levels and high attention to detail.
• Testing new display products across the LNN, including providing detailed feedback and recommendations where required.
• Assistance in tagging up new websites within the LNN, as well as other sites.
• Assessing workflows and providing suggestions for improvements and streamlining.
• Campaign manage Hive Digital Media campaigns when required.
• Compile ad-hoc reports for Hive Digital Media when required.

Requirements

Personal characteristics

• Project management
• Organisational Skills
• Strong communication skills
• Problem solving
• Strong drive to build and maintain relationships
• Well organised and detail-oriented team player with the ability to prioritise and manage time effectively to deliver results with minimal supervision

Desired Skills and Experience:

• GAM (Google Ads Manager)
• Facebook Business Manager
• Excel
• PowerPoint
• Min. one to two years’ campaign management experience

Posted on 30 May 08:18