Basic Requirements
Digital Fundraiser Skills:

• Execute paid digital marketing campaigns, including integrated fundraising campaigns with digital elements. Provide feedback on online media plans to get advertising tracking in place, ensuring campaigns are executed and managed on target.
• Ensure all digital analytics are set up correctly to track online performance, by working with other team members and outside vendors to confirm all required analytics coding is in place.
• Help establish an effective lead generation programme.
• Add and test new tracking codes through the website CMS and other tools.
• Create, deploy and report on e-mail marketing activities for fundraising purposes using Everlytic.
• Collect and synthesize data to report on all applicable online performance metrics (i.e. – conversion rates, click-through rates, CPA, etc.).
• Analyse and report on all online fundraising activities undertaken and provide strategic recommendations to boost digital ROI.
• Develop and fill out reporting templates that pertain to online marketing and communications performance.
• A candidate who in addition to all the above has an interest in website creation would be an added advantage.
• Support the Creative Director with the execution of digital strategies, as required. 

Education and Experience (Minimum three years’ experience)

• Knowledge of digital fundraising and e-mail and social media marketing
• Working knowledge of relevant software applications and social media tools.
• Experience with Everlytic advantageous
• Working knowledge of creating videos in Lumen5 or similar video applications.

Key Competencies

• Strategy Planning
• Tactical Execution
• Community Management
• Creative mindset
• Great communication skills
• Analytical Skills
• Ability to work under pressure and to meet deadlines
• Attention to detail

Due to the number of applications received, if you have not heard from us within two weeks, please consider your application unsuccessful.

Remuneration: Market related, depending on experience.

Company Description

Downes Murray International is a full-service fundraising consultancy, offering the entire spectrum of fundraising services. All our people are passionate about fundraising. It’s who we are and what we do!

Posted on 03 Jun 11:19