Stellenbosch University

Corporate Communication Division

Corporate Brand Identity 

Deputy Director: Corporate Brand Identity

(Ref. AKK/222/0719)

The Corporate Communication Division creates a competitive advantage for Stellenbosch University by strategically positioning the brand favourably and by implementing effective communication programmes and optimising the use of digital communication. The Division offers a dynamic and interesting work environment. Most of the Division’s activities are deadline-driven, fast-paced and linked to extended working hours. The Deputy Director: Corporate Brand Identity will report to the Senior Director: Corporate Communication.

The purpose of the position is to manage the Stellenbosch University corporate brand, facilitate strategic alignment and ensure that brand management contributes significantly to realising the division’s integrated communication strategy.

Duties:

• Translating divisional strategy into the departmental plan;
• Developing and ensuring the effective implementation of the departmental plan and tactical plans for areas of responsibility;
• Compiling a brand strategy, plan and objectives aligned with institutional objectives and needs;
• Translating the brand proposition to provide an attractive, unique and relevant message to current and potential stakeholders;
• Developing an integrated advertising and promotions plan;
• Consulting with stakeholders (such as faculties) and assessing their branding needs;
• Keeping abreast of current developments in the brand management field to ensure that appropriate solutions are implemented;
• Formulating and implementing relevant policies/protocols/best practices;
• Benchmarking locally, internationally, within higher education and outside of higher education;
• Monitoring and measuring impact and reach of brand management efforts;
• Managing a team of three, namely a Brand Specialist, a Graphic Designer and an Events Coordinator;
• Vendor management: Evaluating bids received as part of tender process, SLA management, and positive working relationships;
• Financial management: drawing up departmental budget, managing costs;
• Risk management.

Rquirements:

• Relevant B-degree or equivalent qualification in business/marketing/communication;
• Approximately six to ten years’ experience in marketing or communication field, of which at least five years should be in corporate brand management;
• Proven management of a corporate brand;
• A valid driver’s licence;
• The ability to manage and lead a team and to drive initiatives accross different fields;
• Strategy development for brand management;
• Project initiation, planning, execution and closure;
• Client orientation;
• Ability to function effectively in a multilingual and multicultural environment;
• Ability to consistently meet tight deadlines;
• Extremely professional with high personal standards, and able to produce work of a superior quality;
• Self-starter, detail-orientated, proactive, able to work independently as well as in a team;
• Ability to work overtime from time to time and travel.

Recommendation:

• Postgraduate qualification/project management qualification.

Commencement of duties: 1 October 2019 or as soon as possible

Closing date: 15 August 2019

Enquiries regarding this post: Dr Phumzile Mmope, Senior Director: Corporate Communication, via Personal Assistant: Conita Henry on 021 808 4633, or at

az.ca.nus@yrnehc

Enquiries regarding remuneration/benefits as well as technical assistance with the electronic application process: Human Resources Client Services Centre on 021 808 2753

The University will consider all applications in terms of its Employment Equity Plan, which acknowledges the need to diversify the demographic composition of the staff corps, especially with regard to the appointment of suitable candidates from the designated groups.

The University reserves the right not to make an appointment.

Your application, comprising a comprehensive curriculum vitae (including the names and e-mail address of at least three referees), must reach the University before or on the closing date of the advertised post. 

Apply online at www.sun.ac.za/english/careers

The University reserves the right to investigate qualifications and conduct background checks on all candidates.

Should no feedback be received from the University within four weeks of the closing date, kindly accept that your application did not succeed.

Posted on 05 Aug 14:28