Job description

Our Marketing department is in search of Marketing Coordinators to join their team to manage the Poetry and Old Khaki portfolio. This person needs to be brand, as well as culture fit and will report to the Marketing Manager for the Leisure brands. The incumbent will be responsible for, but not limited to, implementing the annual brand marketing strategy, timing and budgets, coordinating photoshoots, manage relationships with our creative and media agencies, liaising with partners, shopping centres and stores.

Requirements

• A tertiary qualification in a Marketing or similar field (marketing, corporate communication, events management, etc.)
• 2- 3 years Retail Marketing relevant work experience (retail/fashion advantageous)
• Strong written and oral communication skills with the ability to write reports and create Presentations.
• Strong interpersonal and networking skills with the ability to continuously grow and enhance both on/off line networks.
• A confident team collaborator who is self-driven and highly organized; able to manage conflicting priorities and work well under pressure to meet tight deadlines. Computer proficiency in MS Office Suite (Excel and PowerPoint particularly) with strong organisational and administrative skills.
• Proven track record of project management including budgets and scheduling administration (project/campaign management).
• Competent social media user, highly familiar with Facebook, Twitter and Instagram.
• Marketing knowledge and commercial awareness, as well as strong affinity for Poetry and Old Khaki as brands.
• Attention to detail and problem solving is essential.
• A valid driver’s licence and own car is essential

Key Duties:

Implement the annual brand marketing strategy, timing and budgets.

• Assist in creating an annual marketing plan, incorporating seasonal factors and key sales periods.
• Put together brand calendar, incorporating both above and below the line campaigns, promotions and rollout timelines.
• Manage budget parameters for the marketing plans.
• Ensure that all work is completed within the budget provided.
• Negotiate better leverage with given budget and consider leveraging better efficiencies within the given budget spend.

Manage relationships with our creative and media agencies.

• Manage relationships with all appropriate agencies. E.g. Media and creative
• Negotiate and book advertising space in various media where required achieving best possible efficiencies and cost savings.
• Manage the execution of projects by creative agency to ensure that Poetry / Old Khaki are always well represented in a brand appropriate way (e.g. campaign photoshoots)
• Provide feedback for agencies after campaigns highlighting any concerns.

Liaising with other departments, partners, shopping centres and stores

• Build relationships with key Poetry / Old Khaki stakeholders, including buyers, planners and creative head, as well as regular communication to keep all parties aligned.
• Communicate with shopping centres monthly regarding appropriate marketing opportunities for the brand.
• Foster relationships with store teams to ensure that you leverage any relevant opportunities that arise within their centres.
• Liaise with RCS, eBucks and other partners to effectively promote the Poetry / Old Khaki brands where relevant.
• Liaise with stores to make them aware of campaigns, promotions etc.
• Respond to any store queries and opportunities that might arise in a timeous manner.

Customer Centric

• Conduct annual and adhoc research that meets the expectations of the marketing manager
• Continuously explore ways to build and maintain customers on the Poetry / Old Khaki database.
• Consider external resources and agencies as well as internal (digital database) to facilitate the research process.
• Present these findings to the Marketing manager in a relatable fashion that will allow review of processes/product/service/behaviour for the better of the business.

Coordinating and reporting on campaign performance

• Full responsibility of planning and executing campaign photoshoots.
• Coordinate the Poetry / Old Khaki marketing team members in terms of the planning, execution and rollout of campaigns.
• Facilitate the feedback and reporting on campaign performance.

Brand gatekeeper and central communicator

• Coordinate the broader Poetry / Old Khaki marketing teams by communicating and driving the following:

         – Promotions and campaigns

         – Brainstorms

         – Briefing of key campaign elements

         – Communicating campaign concepts and style guides

• Setting up and facilitating key meetings
• Proactively assist and offer opportunities that assist other marketing functions in achieving greater success with campaigns, promotions etc.
• Work with other marketing teams to achieve success for the business as a whole and achieve company goals and objectives

Posted on 16 Aug 16:18