Job description

A dynamic B2B Agency based in Fourways is looking to appoint a highly analytical Digital Marketing Analyst to the digital marketing team.

As digital marketing analyst you will be responsible for analysing statistics across all of the Agencies clients online marketing channels and looking for ways that the company can improve its clients online marketing and web efforts. You will assist in developing and implementing marketing and web strategies with the client service and Digital Administrators (DA’s), to attract customers to our client’s websites, improving their online presence and promoting their online products or services, identifying areas to optimise in order to continually improve their online marketing performance.

Duties and responsibilities will include:

Campaign strategy

• Identifying client objectives and advising on suitable measurement strategies
• Benchmarking performance across all online channels (websites as well as search, remarketing, PPC and affinity campaigns) and advising on KPIs for DA’s
• Using methodical performance analysis to influence and improve on campaign strategies, making sure that the DA’s are implementing the improvements

Reporting and analysis

• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data in conjunction with the DA’s
• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for the DA’s to implement for improvement and growth
• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

Client focus

• Delivering in-depth reports and analysis that can be presented to clients.
• Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimisation

Analytical and technical

• Providing consultancy on campaign tagging and additional on-site tracking
• Spotting potential to implement innovative new methodologies and improve analytical procedure
• Using available data sources to deep dive and troubleshoot campaign and web performance issues and propose methodical optimisation tests, both on-site and campaign based

Communication

• Work closely with the Client Service and Management teams to identify and explore opportunities to cross-sell services and support new client acquisition
• Collaborating with the design and development teams for on and off-site conversion optimisation projects
• Collaborating with the DA’s to enhance client reporting and performance measurement and conduct detailed analysis work when required

Requirements

• A Bachelors Degree in marketing/analytics
• Three to five years of digital data analytics experience
• An excellent understanding of the B2B landscape
• Highly analytical and statistics orientated
• High level of experience working with analytics software (such as Google Analytics, SiteCatalyst, Coremetrics, Crimson, etc.)
• High level of experience working with Google Adwords and other search platforms
• Excellent hands-on experience with complex data extraction, cleaning, analysis and presentation.

Posted on 16 Aug 15:16