Faculty of Economics and Management Sciences
University of Stellenbosch Business School (USB)
Marketing Division 
Digital Brand Manager: USB
(Ref. EBW04/359/1119)

The University of Stellenbosch Business School, which falls under Stellenbosch University’s Faculty of Economics and Management Sciences, was the first school from an African university to receive the three international accreditations – AACSB, EQUIS and AMBA. The Triple Crown of accreditations is reserved for less than 1% of schools in the world. Overall, USB stands for an ethos of responsible leadership. We want to be recognised as a source of value for a better world. That is why responsible leadership development is a key differentiator of our programmes, particularly of our MBA.

Duties:

• Having a sound understanding of inbound, push and behavioural marketing;
• Designing and implementing digital strategies within budget requirements;
• Developing and managing digital enrolment campaigns;
• Developing product-specific communication strategies and long-term sales growth plans;
• Launching marketing/promotional campaigns per programme (programme driven – selected programmes combined based on fit);
• Developing annual implementation plans that deliver on strategy;
• Identifying customer segments/personas, and ensuring that communications connect with selected groups;
• Conducting market research for product portfolio and using insights to deliver improvements;
• Understanding and knowing how to apply marketing automation technology to increase efficiency and effectiveness;
• Developing performance matrix against set objectives;
• Managing a budget;
• Working with others to create compelling content: text, image and video;
• Collaborating with internal teams to ensure brand consistency;
• Ensuring relevant content is posted in accordance with content calendar;
• Building relationships with programme heads, media and other stakeholders;
• Managing and growing agency relationships and developing integrated solutions across all performance marketing channels (SEM, SEO, social, mobile, display, affiliates);
• Developing brand engagement programmes;
• Handling CRM analysis and bespoke responses;
• Undertaking competitor analyses;
• Driving programme awareness in order to achieve sales targets;
• Managing lead conversion;
• Providing outstanding customer service.
  

Requirements:

• Degree/Diploma in Marketing/Business Management;
• Minimum four years’ experience in a brand management or marketing role;
• Experience of inbound marketing processes;
• Ability to work under pressure;
• Proven ability to take initiative and to make an independent judgement in performing tasks;
• The delivery of outputs that comply with the highest quality standards;
• Professional conduct and a professional appearance;
• Persuasive communicator;
• Very strong strategic skills with a proven track record of data analysis;
• A valid driver’s license;
• Enthusiastic, self-motivated, organised and methodical;
• A pro-active problem-solving outlook;
• The ability to function in a multilingual environment;
• Computer literacy in MS Office (Word, Excel, PowerPoint and Outlook);
• Willingness and availability to work after hours if necessary.

Recommendations:

• Work experience in the business or university sector.
  

Commencement of duties: 1 January 2020

Closing date: 3 December 2019

Enquiries: Owen Mbundu on 021 918 4225, or at

az.ca.bsu@udnubm.newo

Enquiries regarding remuneration/benefits as well as technical assistance with the electronic application process: Human Resources Client Services Centre on 021 808 2753 

The University is committed to employment equity (EE), and appointments will be made in line with the EE plan for the specific environment as well as Stellenbosch University’s institutional EE Plan.

The University reserves the right not to make an appointment. 

Your application, comprising a comprehensive curriculum vitae (including the names and e-mail address of at least three referees), must reach the University before or on the closing date of the advertised post.

Apply online at www.sun.ac.za/english/careers

The University reserves the right to investigate qualifications and conduct background checks on all candidates.

Should no feedback be received from the University within four weeks of the closing date, kindly accept that your application did not succeed.

Posted on 20 Nov 13:40