Job description

Black Snow Group is looking for a Digital Campaign Manager (Paid Media). The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of our clients businesses and to drive sales/growth opportunities/ROI.

NB: You will have a minimum of five+ years‘ experience in executing Paid Media – PPC, SEO, and Social Media (Paid Search and Display).

Key responsibilities:

Your primary responsibility is to coordinate, support and execute campaigns through various online marketing channels to drive ROI/lead generation in support of our clients goals. As an online marketing specialist, your primary focus will be on the planning, strategy, execution, maintenance, and optimisation of Social Media/PPC and its alignment to SEO in support of ROI/lead generation for key segments.

This position requires a high degree of collaboration with various internal groups. Innovative thinking and problem-solving along with an open and collaborative communication style are critical. Familiarity with the following is preferred: email marketing, search engine marketing, social media, pay-per-click campaign management (Google Adwords/Display). Marketing systems may also included marketing automation platforms or email marketing system and customer relationship management platforms.

In short:

Your primary focus will be on the strategy/planning, execution, management and optimisation of all Paid – PPC, SEO, and social media campaigns/projects both for our clients and for our agency’s internal brands.

Strategy:

• Play an advisory role on client engagements, serving as a online strategic advisor to both account leads and clients.
• Define key performance indicators and implement enterprise level measurement, analytics and reporting methods to gauge success.
• Lead the development of organisation-wide PPC, SEO, Social Media Management standards, policies, and rules of engagement for social media.
  Develop unique strategies and builds upon current client strategies which meet/exceed objectives.
• Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
• Lead the design of insight-driven strategies from opportunity identification through to experience definition.
• Proactively keeps abreast of assigned clients’ Paid, SEO, social marketing and media plans, and provide technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.

Management/Campaign:

• Manage online paid media campaigns and day-to-day activities – scheduling, running and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences and tracking their success.
• Manage social media presence including community sites, posting on relevant blogs, and seeding content into social applications as needed.

Analytics and Reporting:

• Monitor effective benchmarks for measuring the impact of online programs, and analyse, review, and report on the effectiveness of campaigns in an effort to maximise results.
• Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports – ROI, CTR, CPM on various client accounts monthly.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

New Business:

• Fosters new business leads and prepare and present winning strategic pitches and presentations.
• Demonstrate an ongoing ability to work collaboratively with our company’s management and other agency teams on RFPs, tenders, meetings and presentations.
• Run monthly online media (PPC, Social, SEO) for business workshops to clients and at exhibitions or events (strong presenter).

Company Description

Established in October 2009, Black Snow Group is one of the top digitally-led branding and marketing companies in South Africa, servicing smart brands nationally and globally. We have subsequently grown into a well-balanced, progressive and bold marketing team with expert knowledge in all things marketing.

Requirements

• South African citizens (only).
• Relevant diploma or degree.
• Minimum five+ years of experience managing PPC/SEO (search and display), Social Media accounts and programs in a mid-senior role.
• Very tech/web savvy and extensive web/interactive knowledge.
• Wordsmith – excellent communication skills, both written and verbal.
• Google and Blueprint certifications (huge plus).

Note: Please append an electronic copy of your CV in a MS Word/PDF format.

Advantageous:

• Proficiency with online marketing techniques such as CRM, ORM an advantage.
• Experience in CRM/ORM tools/using third-party social media monitoring tools.

Personal skills/attributes:

• Very tech/web savvy and extensive web/interactive knowledge.
• Ability to network and nurture leads – highly motivated to meet/exceed targets and Excel.
• Well-spoken with excellent written and verbal communication skills.
• Meticulous attention to detail.
• Ability to cope under pressure and follow a brief.

If you have not heard back from us with in 14 working days, please note that your application has been unsuccessful.

Posted on 17 Jan 15:51