Job description

Black Snow Group is looking for an energetic, dynamic and confident Social Media Manager with minimum five+ years of experience in a social media role. The Social Media Manager is ultimately responsible for the smooth running of our clients’ accounts: strategically, operationally, creatively and financially.

Main responsibilities:

As a Social Media Manager, your primary focus will be on the strategy/planning, execution, management and optimisation of all social media projects both for our clients and the internal agency.

Strategy:

• Play an advisory role on client engagements, serving as a social media strategic advisor to both account leads and clients.
• Develop unique strategies and builds upon current client strategies which meet/exceed objectives.
• Perform detailed evaluation of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats.
• Lead the design of insight driven strategies from opportunity identification through to experience definition.
• Proactively keeps abreast of assigned clients’ social marketing and media plans, and provide technological solutions including rich media, promotional ideas, mobile, social networks, viral, etc.

Management:

• Manage social media campaigns and day-to-day activities. Scheduling, running and engaging in regular social promotions and paid advert campaigns, creating the correct targeted audiences and tracking their success.
• Manage presence in social networking sites including Facebook, Linkedin, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.

Content/community management:

• Overseeing and developing the overall design of all social media platforms, landing pages and content marketing materials.
• Become an advocate of our clients’ brand in social media spaces, engaging in dialogues and answering questions where appropriate including emerging social platforms, such as Pinterest, Google+, and Instagram.
• Conceptualise, edit, write and re-write articles, features, ad copies, and other content.
• Include driving online advocacy, writing editorial pieces, community-outreach efforts, competitions, etc.
• Growing blog subscribers and expanding the overall blog’s reach.

Analytics and reporting:

• Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
• Measure results of monthly (ROI and KPIs) campaigns and compile monthly client reports – ROI, CTR, CPM on various client accounts monthly.
• Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

Business:

• Fosters new business leads and prepare and present winning strategic pitches and presentations.
• Demonstrate an ongoing ability to work collaboratively with our company’s management and other agency teams on RFPs, tenders, meetings and presentations.
• Run monthly social media for business workshops to clients and at exhibitions or events (strong presenter).

Company Description

Established in October 2009, Black Snow Group is one of the top digitally-led branding and marketing companies in South Africa, servicing smart brands nationally and globally. We have subsequently grown into a well-balanced, progressive and bold marketing team with expert knowledge in all things marketing.

Requirements

• South African citizens (only).
• Relevant diploma or degree.
• Minimum five+ years of experience managing social media accounts and programs in a mid-senior role.
• Experience in ORM tools/using third-party social media monitoring tools.
• Very tech/web savvy and extensive web/interactive knowledge.
• Wordsmith – excellent communication skills, both written and verbal. 

Posted on 17 Jan 15:33