Stellenbosch University 

Economics and Management Sciences

Brand Manager – Marketing Division: University of Stellenbosch Business School (USB)

The University of Stellenbosch Business School, which falls under Stellenbosch University’s Faculty of Economics and Management Sciences, was the first school from an African university to receive the three international accreditations – AACSB, EQUIS and AMBA. The Triple Crown of accreditations is reserved for less than 1% of schools in the world. Overall, USB stands for an ethos of responsible leadership. We want to be recognised as a source of value for a better world. That is why responsible leadership development is a key differentiator of our programmes, particularly of our MBA.

Duties:

• Developing product-specific communication strategies and long-term sales growth plans;
• Launch marketing/promotional campaigns per programme (programme driven – selected programmes combined based on fit);
• Developing annual implementation plans to deliver strategy;
• Identifying customer segments/personas and ensuring that communications are adapted to selected groups;
• Conducting market research for product portfolio and using insights to deliver improvements;
• Developing a performance matrix against set objectives;
• Budget management;
• Developing and managing multimedia advertising campaigns and tracking;
• Working with others to create compelling content: text, image and video;
• Assisting with SEO opportunities;
• Ensuring that relevant content is posted in accordance with the content calendar;
• Building relationships with programme heads, media and other stakeholders;
• Managing relationships with external providers;
• Developing brand engagement programmes;
• CRM analysis and bespoke response;
• Competitor analysis;
• Driving programme awareness in order to achieve sales targets;
• Lead conversion;
• Providing outstanding customer service.

Requirements:

• Degree/diploma in marketing/business management;
• A minimum of four to five years’ experience in a brand management/marketing role;
• Experience of the inbound marketing process;
• The ability to work under pressure;
• Proven ability to take initiative and to make independent judgement in performing tasks;
• The delivery of outputs that comply with the highest quality standards;
• Professional conduct and a professional appearance;
• Persuasive communicator;
• Very strong strategic skills with a proven track record of data analysis;
• A valid driver’s licence;
• Enthusiastic, self-motivated, organised and methodical;
• A proactive problem-solving outlook;
• The ability to function in a multilingual environment;
• Computer literacy in MS Office (Word, Excel, PowerPoint and Outlook);
• Willingness to work after hours if necessary. 

Recommendations:

• Work experience in the business or university sector. 

Commencement of duties: 1 May 2020

Closing date: 25 March 2020

Enquiries regarding this post: Owen Mbundu on 021 918 4225, or at

az.ca.bsu@udnubm.newo

.

Enquiries regarding remuneration/benefits as well as technical assistance with the electronic application process: Human Resources Client Services Centre on 021 808 2753

The University will consider all applications in terms of its Employment Equity Plan, which acknowledges the need to diversify the demographic composition of the staff corps, especially with regard to the appointment of suitable candidates from the designated groups.

The University reserves the right not to make an appointment.

Your application, comprising a comprehensive curriculum vitae (including the names and e-mail address of at least three referees), must reach the University before or on the closing date of the advertised post. 

Apply online at www.sun.ac.za/english/careers.

The University reserves the right to investigate qualifications and conduct background checks on all candidates. Should no feedback be received from the University within four weeks of the closing date, kindly accept that your application did not succeed.

Posted on 19 Mar 10:15