Job description

Rooftop is looking for an experienced copywriter to join our creative team. Someone who can step in and hit the ground running, working with our creative directors and content director to develop creative, meaningful content that will help change the world.

Qualifications

• Grade 12/matric.
• Tertiary education (preferably English or communications degree).
• Examples of previous work done to be submitted.

Essential knowledge and experience

• Four to five years’ experience in copywriting for advertising or marketing agencies.
• One to two years’ experience in writing for video or voice over scripts.
• Knowledge/Understanding of storytelling principles.
• Knowledge of animation/video production process.

Responsibilities

 Develops effective and meaningful content, copy and scripts (content development) by:

• Working with the creative team to understand the client and key messaging for the project.
• Using the key messages and client understanding to research and develop scripts for video and animation, as well as any further copy required by the project (including: social media content taglines, video end taglines, copy for print and web).
• Writing up the concepts as envisioned by the creative director in clear, visually-driven language.
• Video/animation – Providing input to the creative team within the storyboard and editing phase as required, ensuring that the key messaging and project vision are understood and effectively executed.
• Developing concepts and approaches based on their understanding of the client’s communication requirements.

Company Description

For the last fifteen years, Rooftop has been producing content and strategic solutions for a growing and prestigious international client base with an increasing focus on pro-social, human rights and development issues. We are working with private sector clients as well as their corporate social responsibility teams, NGOs, Foundations and complex multilateral organisations.

As part of our progressive approach, we also develop authentic, strategic influencer marketing from the bottom up, change perceptions and invigorate brands based around powerful narratives. We are equally well versed in creating digital marketing packages centered around paid, earned, shared and owned (PESO) tactics.

Through state-of-the-art listening tools, we always make sure our approach to work is grounded in solid digital evidence to give our clients the best proposals and impact evaluations.

Essential skills

• Communication skills.
• Writing skills.
• Critical thinking skills.
• Project management skills.
• Ability to influence people through written work.
• Multi-tasking skills (ability to handle multiple scripts at the same time).
• Relate well to people and show evidence of good teamwork.
• Interpersonal skills.

Posted on 27 Aug 11:45