Purpose of the job:

To assist in the development, management and sustain a profitable product/brand portfolio operating across channels by understanding, anticipating, creating and meeting consumer and shopper needs.

Qualifications and Experience:

• Grade 12 or equivalent qualification
• Three-year relevant diploma or degree
• Previous FMCG experience will be advantageous
• Research and information gathering

Responsibilities:

• Acquire, analyse and interpret knowledge about the social economic environment, industry, competitor, market, shopper, consumer and media trends to develop and assess new ideas to drive brand growth.
• Consumer and shopper strategy implementation
• Execution of communication plan (ATL/BTL consumer)
• Execution of media plan
• Forecasting
• Execution of innovation plan
• Project management (time tracker) of marketing projects
• Reconcile and manage to invoice and follow up on variances
  • Monitor brand health, gather brand performance data and conduct desktop research to compile monthly brand health bible
  • Maintain brand history record, manage operational communication and monitor media schedule
  • Stock management for marketing purposes
  • Maintain product catalogues; SKU library and packaging work maps

Competencies (knowledge, skills, and attributes):

• Excellent numerical skills
• Excellent written skills
• Accuracy and attention to detail
• Assertive
• Computer literacy
• Strong computer skills
• Good communication skills
• Organising/planning
• Innovation/continuous improvement
• Strong sense of accountability
•  Sense of urgency/results orientation
•  Teamwork
•  Integrity

Posted on 03 Jul 13:34