Women pay more attention to—and feel better after looking at—models who are average and plus-size compared to models who are thin. That’s the conclusion of a new study from Florida State University researchers, published last week in the journal Communication Monographs.
Women in the study also remembered more details about fashion models who were not super skinny, and they were less likely to compare themselves to women of more realistic proportions.
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The study involved 49 college-age women, all of whom considered themselves “average” weight but aspired to be thinner. The women were shown various images of fashion models—taken from the Macy’s and Target websites—who’d been classified by the researchers as either thin, average, or plus-size. (The plus-size models all appeared to be overweight or obese, but none were morbidly obese.)
After the women observed each image, they were asked to categorize the model based on her body type, rate how attractive and pleasant they perceived her, and indicate how much they compared themselves to her. They were also asked about their own levels of body satisfaction, and—as a “distractor question” meant to mask the true intent of the study—whether they planned to buy the clothing depicted in the image. The women were then shown an unrelated short video, and afterward were asked some questions to evaluate their memory about the models.
Their responses revealed very different opinions toward models of different sizes. When thin women were on the screen, the participants made more comparisons to their own bodies, paid less attention, and remembered less about the models. They also reported less body satisfaction, which the researchers say can be bad for mental and physical health.
When viewing average and plus-size women, on the other hand, the participants paid better attention, remembered more, made fewer self-comparisons, and reported higher body satisfaction—despite the fact that they all admitted they wanted to be thinner.
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“We found overwhelmingly that there is a clear psychological advantage of depicting the non-ideal body type in media campaigns,” the authors wrote in their paper. “These findings suggest that incorporating more realistically sized fashion models in the media might have its benefits in terms of improved health outcomes,” they add, including less dejection and more body satisfaction for a female audience.
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The study’s sample size was small and only included college-age women who wanted to lose weight, and the authors say their findings should be replicated with people of different genders, ages, ethnicities, and body images. But lead researcher Russell Clayton, PhD, director of the Cognition and Emotion Lab at FSU, tells Health that the findings “tell an interesting story about the current trend of depicting plus-size models in media campaigns.”
Clayton also says the study results can be eye-opening for women who do want to be thinner, in terms of how viewing images of realistic versus “ideal” body types might affect their self-confidence and personal body satisfaction. (That’s especially important in a world where media is inundated with unrealistic body goals—which, by the way, are often altered or strategically photographed.) The bottom line? Pay attention to how images of other women truly make you feel, not just whether they match your idea of the perfect figure.
WATCH THE VIDEO: These Protein-Packed PB&J Bars Are The Perfect Portable Breakfast
1. Line a 9-by-5-inch loaf pan with parchment. Pulse oats in a food processor until coarsely chopped—do not overprocess or create a powder. Add dates, peanut butter, vanilla and salt; process until mixture starts to stick together. Add dried cherries and pulse a few times.
2. Transfer mixture to a medium bowl and add almonds. Place a piece of parchment on top and knead with your hands to incorporate ingredients.
3. Transfer mixture to prepared pan and use a sheet of parchment to press and flatten evenly into pan. Refrigerate for at least 1 hour before cutting into bars. Store in an airtight container in refrigerator for up to 5 days, or freeze for up to 1 month.
Ken Shefveland’s body was swollen with cancer, treatment after treatment failing until doctors gambled on a radical approach: They removed some of his immune cells, engineered them into cancer assassins and unleashed them into his bloodstream.
Immune therapy is the hottest trend in cancer care and this is its next frontier – creating “living drugs” that grow inside the body into an army that seeks and destroys tumours.
Supercharged immune cells
Looking in the mirror, Shefveland saw “the cancer was just melting away”. A month later doctors at the Fred Hutchinson Cancer Research Center couldn’t find any signs of lymphoma in the Vancouver, Washington, man’s body.
“Today I find out I’m in full remission – how wonderful is that?” said Shefveland with a wide grin, giving his physician a quick embrace.
This experimental therapy marks an entirely new way to treat cancer – if scientists can make it work, safely. Early-stage studies are stirring hope as one-time infusions of supercharged immune cells help a remarkable number of patients with intractable leukaemia or lymphoma.
There have been other cancer treatment successes recently, like Xeloda, which, in a study, improved the odds of survival. It cut patients’ risk of relapse or death by 30% over five years.
In another approach, German researchers are presenting a “Trojan horse” method of attacking cancer, sneaking virus impersonators into the human body to unleash an anti-tumour immune offensive.
“It shows the unbelievable power of your immune system,” said Dr David Maloney, Fred Hutch’s medical director for cellular immunotherapy who treated Shefveland with a type called CAR-T cells.
New cellular immunotherapy approach
“We’re talking, really, patients who have no other options, and we’re seeing tumours and leukaemias disappear over weeks,” added immunotherapy scientific director Dr Stanley Riddell. But, he acknowledges that there’s still lots to learn.
T cells are key immune system soldiers. But cancer can be hard for them to spot, and can put the brakes on an immune attack. Today’s popular immunotherapy drugs called “checkpoint inhibitors” release one brake so nearby T cells can strike. The new cellular immunotherapy approach aims to be more potent: Give patients stronger T cells to begin with.
Currently available only in studies at major cancer centres, the first CAR-T cell therapies for a few blood cancers could hit the market later this year. The Food and Drug Administration is evaluating one version developed by the University of Pennsylvania and licensed to Novartis, and another created by the National Cancer Institute and licensed to Kite Pharma.
CAR-T therapy “feels very much like it’s ready for prime time” for advanced blood cancers, said Dr Nick Haining of the Dana-Farber Cancer Institute and Broad Institute of MIT and Harvard, who isn’t involved in the development.
Now scientists are tackling a tougher next step, what Haining calls “the acid test”: Making T cells target far more common cancers – solid tumours like lung, breast or brain cancer. Cancer kills about 600 000 Americans a year, including nearly 45 000 from leukaemia and lymphoma.
According to data from the National Cancer Registry (NCR), South African males have an overall age standardized incidence rate of cancer of 135.89 per 100,000 and a lifetime risk of developing cancer of 1 in 7, whereas South African females have an age standardized incidence rate of 115.53 per 100,000 and an lifetime risk of developing cancer of 1 in 8.
Potentially life-threatening side effects
“There’s a desperate need,” said NCI immunotherapy pioneer Dr Steven Rosenberg, pointing to queries from hundreds of patients for studies that accept only a few.
For all the excitement, there are formidable challenges.
Scientists still are unravelling why these living cancer drugs work for some people and not others.
Doctors must learn to manage potentially life-threatening side effects from an overstimulated immune system. Also concerning is a small number of deaths from brain swelling, an unexplained complication that forced another company, Juno Therapeutics, to halt development of one CAR-T in its pipeline; Kite recently reported a death, too.
And, made from scratch for every patient using their own blood, this is one of the most customised therapies ever and could cost hundreds of thousands of dollars.
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“It’s a Model A Ford and we need a Lamborghini,” said CAR-T researcher Dr Renier Brentjens of New York’s Memorial Sloan Kettering Cancer Center, which, like Hutch, has a partnership with Juno.
‘Your imagination can run wild’
In Seattle, Fred Hutch offered a behind-the-scenes peek at research underway to tackle those challenges. At a recently opened immunotherapy clinic, scientists are taking newly designed T cells from the lab to the patient and back again to tease out what works best.
“We can essentially make a cell do things it wasn’t programmed to do naturally,” explained immunology chief Dr Philip Greenberg. “Your imagination can run wild with how you can engineer cells to function better.”
The first step is much like donating blood. When leukaemia patient Claude Bannick entered a Hutch CAR-T study in 2014, nurses hooked him to a machine that filtered out his white blood cells, including the T cells.
Technicians raced his bag of cells to a factory-like facility that’s kept so sterile they must pull on germ-deflecting suits, booties and masks just to enter. Then came 14 days of wait and worry, as his cells were reprogrammed.
Bannick, 67, says he “was almost dead”. Chemotherapy, experimental drugs, even a bone marrow transplant had failed, and “I was willing to try anything.”
The goal: Arm T cells with an artificial receptor, a tracking system that can zero in on identifying markers of cancer cells, known as antigens. For many leukaemias and lymphomas, that’s an antigen named CD19.
Targeting different antigens
CAR-Ts cause collateral damage, killing some healthy white blood cells, called B cells, along with cancerous ones because both harbour the same marker. Finding the right target to kill solid tumours but not healthy organ tissue will be even more complicated.
“You can live without some normal B cells. You can’t live without your lungs,” Riddell explained.
Early studies against solid tumours are beginning, targeting different antigens. Time-lapse photos taken through a microscope in Riddell’s lab show those new CAR-T cells crawling over aggressive breast cancer, releasing toxic chemicals until tumour cells shrivel and die.
CARs aren’t the only approach. Researchers also are trying to target markers inside tumour cells rather than on the surface, or even gene mutations that don’t form in healthy tissue.
“It’s ironic that the very mutations that cause the cancer are very likely to be the Achilles heel,” NCI’s Rosenberg said.
The hope of any cancer patient
And studies are beginning to test CAR-Ts in combination with older immunotherapy drugs, in hopes of overcoming tumour defences.
If the FDA approves Novartis’ or Kite’s versions, eligible leukaemia and lymphoma patients would be treated at cancer centres experienced with this tricky therapy. Their T cells would be shipped to company factories, engineered, and shipped back. Gradually, more hospitals could offer it.
Because only certain patients would qualify for the first drugs, others would have to search for CAR-T studies to try the treatment. A drug industry report lists 21 CAR-T therapies in development by a dozen companies.
“This is the hope of any cancer patient, that if you stay in the game long enough, the next treatment’s going to be just around the corner,” said Shefveland, the Hutch patient.
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Cape Town – The Springboks expect François Trinh-Duc to start at flyhalf in Saturday’s second Test in Durban.
Trinh-Duc is one of several French stars who missed the series-opener in Pretoria as they arrived late in the country due to commitments in the French Top 14 final.
Jules Plisson started at pivot last Saturday, with Jean-Marc Doussain the reserve flyhalf but the expectation is that Trinh-Duc will be utilised in the second Test.
Trinh-Duc, who plays for Toulon, boasts 58 Test caps and could prove the Springboks a few headaches this Saturday.
But Springbok flyhalf Elton Jantjies is looking forward to testing himself against Trinh-Duc at Kings Park.
“Trinh-Duc is a very experienced and well-rounded player. He’ll test us in different areas,” Jantjies was quoted as saying by Netwerk24.
“We must make sure that our defence is sharp and that we hold onto the ball when we have possession.”
Jantjies was one of South Africa’s star players in the first Test, scoring 15 points as the Springboks ran out 37-14 winners.
But the Boks expect a better French outfit in the second Test.
“The forwards worked incredibly hard to give us good positions from where we could attack. Like coach Franco (Smith, skills and attack) said, we know the French are going to come with a huge onslaught and we have to be ready for it,” Jantjies continued via a press statement on Tuesday.
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BLOEMFONTEIN – Fires are a major concern in the Free State, particularly during winter.
Many farmers are using the current calm weather in the region, to beef up preventative measures around their properties.
Flames are seen almost daily in the province that’s home to large areas of agricultural land and crop devastation in the Free State, has a knock-on effect on the rest of the country.
Some farmworkers are preparing for the worst scenarios, they hope fire breaks — a popular method — will help prevent and manage fires.
Legally, the responsibility lies with land-owners, to be prepared for disasters.
“Firebreaks, or even firebands, in general are not so much for preventing the spread of fire, because it’s not very effective in doing that. It can only prevent low-intensity fires from spreading. What is important is that a fire belt must give firefighters access and must be a control line from where a burn-out can be started,” said Johann Breytenbach of the Mangaung Fire Protection Association.
Watch the full report in the gallery above.
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Remuneration: | negotiable Cost to company |
Location: | Eastern Cape |
Education level: | Diploma |
Job level: | Junior |
Type: | Permanent |
Reference: | #Chris1732 |
Company: | Viv Gordon Placements |
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Requirements
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Posted on 14 Jun 08:49
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