• Ad Placed : 14 Jun 2020 00:00:16 Affiliate ad
• Remuneration : PER MONTH
• Employment Type : Full Time
• Employment Level : Senior Management
• Industry :
• Professions
  Other Professions
• Region : Kwazulu-Natal
• Company : Sharon Nurock Recruitment cc

Brand Specialists are tasked with the success of brands or products. They plan, develop and direct marketing efforts to increase the value and performance of a specific brand, service or product. A Brand Specialist must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors.

Minimum Qualifications and Experience Required:

• Bachelor’s degree in a relevant major.
• Marketing experience.
• Must have a good understanding of their audience and customers and have strong creative, analytical and organization skills.
• Must have a good handle on consumer and market insights, including the ability to analyse market data, and will be tasked with conducting consumer research.
• Close collaboration with Marketing, Advertising and Media departments.

Key Responsibilities:

• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
• Must be able to work with external research agency from brief to conclusion stage.
• Develop strategies and manage marketing campaigns across print, outdoor, radio and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Analyse the success of marketing campaigns and producing detailed reports.
• Supervise advertising, product design and other forms of marketing to maintain consistency in branding.
• Meet with clients and work with colleagues across multiple departments (such as Marketing Assistants, Facilities team, Academics, Marketing Managers, Directors and CFO’s).
• Manage budgets and a team of Junior Assistants.
• Organise events such as product launches, exhibitions and photo shoots.

Key Skills:

• Analytical skills and attention to detail.
• An understanding of trends and the ability to respond to customer needs.
• Creativity and an ability to produce innovative and original ideas.
• Team working skills.
• Ability to manage and allocate budgets.
• Written and verbal communication skills.
• Experience with and an understanding of market research.
• Time and project management skills, including the ability to work on multiple projects simultaneously.
• Ability to think strategically and develop appropriate campaigns.

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