Job description

Main function

To sell media opportunities to new/direct clients and maintain good customer and staff relationships, both internally and externally. You will only be considered for agency sales , if you have three+ years’ experience within Radio and dealing with Agencies, proven track record.  

Principle accountabilities

• Achieve monthly, quarterly and annual individual targets.
• Formulate monthly, quarterly and annual business plans to achieve targets.
• Achieve monthly KPIs.
• Develop, maintain and grow direct portfolio through excellent client service and a focused client relationship plan.
• Precise and accurate reporting and forecasting as per defined standards.

Core responsibilities

• Generate New Business using cold-calling methods or other viable methods used in the media industry.
• Maintain and grow the existing client base as per agreed targets.
• Research and be conservant in major trends affecting key clients and others in the media sector.
• Provide your manager with weekly activity reports relating to meetings, target status and plans to achieve the agreed targets.
• Communicate effectively and ensure harmonious inter-departmental relationships at all times.
• Be actively involved in all team activities.
• Sharing of Leads and networking contacts within the team.
• Visit at least three clients per a week.
• Achieve an agreed target for the first three months of the contract and 100% for every quarter afterwards.
• Action any reasonable requests that may be required from time to time.

Requirements for position (non-negotiable)

• Two to three years’ direct sales experience required, preferably in the Media Industry.
• Three years plus in Agency sales with proven track record – within Radio environment.
• Anyone with radio sales experience and knowledge would be given first preference.
• Must have own vehicle and valid drivers licence.

Main outputs and responsibilities

Achievement of targets

• Meeting targets as set by management.

Excellent client service

• Present a professional and positive image as a representative of the company.
• Promote your medium as a media category.
• Develop overall knowledge and expertise of all above the line media.
• Deliver what you promise – ensure you get back to clients timeously and accurately.
• Flexibility in meeting client’s needs – ability to negotiate a win/win business solution.
• Develop knowledge of your own and competitor products.
• Innovative and proactive – expending time and energy on creative solutions to meet client’s needs.
• Competitive and enthusiastic – going the extra mile to win business from competitors.
• Prepare and present presentations, whether verbal or audio visual.
• Ensure knowledge and understanding of client’s business – fully comprehending the sales process.

Teamwork

• Work with other departments and suppliers wherever relevant to ensure a win/win solution and identify ongoing opportunities for clients.
• Show respect and work with team to ensure achievement of overall sales goal.
• Liaise with the sales team to conceptualise and package up effective creative opportunities for clients.

Relationships

• Build good relationships with clients and staff both externally and internally.
• Attend client and industry functions on a regular basis.
• Maintain and develop direct relationships.
• Work together with trade marketing manager to implement appropriate entertainment/relationship building schedule/plan for clients.

Communication

• Effective and timeous communication with sales management – keeping them updated and informed at all times.
• Ability to resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict.
• Promote inter-dependence across all internal departments at YFM.

Call rates/client visits

• Ensure the minimum call rates set weekly are achieved.
• Ensure the minimum client visits set weekly are achieved.

Administration 

• Ensure the smooth running of all administrative procedures pertaining to scheduling, production, traffic and finance.
• Timeous and accurate weekly forecasts.
• Prepare weekly status reports on all activities every Friday.
• Develop well thought out Business Plans
• Monitor sales performance on an ongoing basis, initiate corrective action and prepare reports, summaries, analysis and documentation and all aspects of the account management.
• Maintain correct information about clients, budget, and planning periods and media activity.
• Call rates
• Diagnosis letters
• Weekly reports
• Sales tracking
• Business plans
• Forecasting
• Ensure quality proposals and presentations that comply to corporate template.
• Prepare, follow up and continuously update a sales action plan working four months’ in advance.

New business

• Ensure consistent development of new business opportunities.

Rate control

• Ensuring “yield” on revenue sold is at a profitable level at all times.
• Ensure and observe all rate parameters set in place by management.

Other

• Any or other task as instructed by manager/s and or CEO

Important: Communication will be received by shortlisted candidate only. Should you not receive any mail communication two weeks after closing date – please consider your application as unsuccessful.

Requirements

• Must have own vehicle and drivers licence.

Posted on 13 May 09:11