Job description

GVI is seeking an analytical individual to take on the new role of Head of Digital in our growing marketing team.

As the Head of Digital, you will take overall responsibility for the performance of GVI’s online customer acquisition activities.

You will lead a creative and analytical team who are specialists in content writing, social media, SEO, product development, campaign management, brand strategy, email marketing and website management.

In-depth knowledge of content marketing best practices and testing are essential, as well as a data-driven and analytical approach, to ensure our marketing department makes smart decisions based on data, and that all digital touch points are effectively integrated.

Key responsibilities include:

• Responsibility for key business metrics including traffic, leads, and site-to-lead conversion
• Digital reporting: responsibility for gathering and analyzing data, insuring implementation of agreed upon changes
• Managing technical aspects of key marketing systems (marketing automation, CRM,CMS) used to generate, distribute, and report on leads
• Providing administrative management and leadership to the growing digital team
• Responsibility for a consistent and effective user journey across all online touch points
• Serving as a liaison between the design, development and offline marketing teams
• Conversion optimisation: responsibility for increasing the rate at which site traffic converts to leads and leads to customers, improving our marketing funnel optimization to drive marketing-qualified leads for our sales team
• Working closely with the PPC and programmatic teams to ensure integration within our in-house digital efforts
• Working with the Head of Creative to conceptualise and roll out digital strategies
• Developing, designing and implementing cross-platform integrated campaigns including but not limited to email marketing, social media, SEO, PPC, and programmatic channels
• Managing and editing all written content produced by the marketing team, ensuring alignment to the brand guidelines
• Overseeing the management of our CMS.

Required experience

The successful applicant will ideally have seven+ years of work experience in a related field.

Company Description

GVI is a multi-award winning social enterprise on a mission to build a global network of people united by their passion to make a difference. We run all our own sustainable development programs in 13 countries worldwide aligned to the objectives of the United Nations Sustainable Development Goals.To ensure we are truly having a lasting positive impact, we partner with local governmental and non-governmental organisations on the ground. More than 35,000 participants have either volunteered, interned, or studied abroad with us over the course of our 21 years in operation and most have noted the experience as ‘life-changing.’

Requirements

Candidates for this position must be able to demonstrate the following core competencies and skills:

• Analytical prowess and the ability to derive meaning from data through testing and optimization
• Ability to take on responsibility, ownership and accountable for results and actions
• Proven commercial acumen. Evidence of setting and delivering digital KPIs and metrics.
• Proficiency in marketing systems (SalesForce, Google Analytics, Adwords and Console
• Drive to work in a fast-paced environment, managing multiple projects at once, which involve stakeholders across the company
• Expertise in digital business strategy
• A solid understanding of SEO and the relationship with PPC
• Experience mentoring and developing teams
• A wide-ranging knowledge of what makes a truly holistic digital marketing team
• Experience managing a content team, including editing and proofing team members’work whilst aligning it to brand and style guidelines
• Editorial prowess, and immaculate grammar and knowledge of punctuation
• An eye for detail and design
• A high speed of execution
• Superior organisational skills
• Alignment with GVI’s core values: Fun, Family, Passion and Commitment, Trust and Respect, Inspire
• Willingness to assist with or perform tasks outside of own job description and functions required

Additional ideal skills for this position:

• Experience marketing to an American and/or British audience.
• Experience writing for the travel and/or international development industry.
• Experience marketing to millennials and/or gen z consumers.

Who is GVI?

We are a multi-award winning social enterprise on a mission to build a global network of people united by their passion to make a difference. We run all our own sustainable development programs in 13 countries worldwide aligned to the objectives of the United Nations Sustainable Development Goals.To ensure we are truly having a lasting positive impact, we partner with local governmental and non-governmental organisations on the ground. More than 35,000 participants have either volunteered, interned, or studied abroad with us over the course of our 21 years in operation and most have noted the experience as ‘life-changing.’

Our key management and administrative teams have been based in Westlake for the past five years in the laid-back office space (complete with snack bar) which we call home. We are a pretty hard-working bunch, but we are committed to keeping things lighthearted. You’re just as likely to walk into a heated discussion about a current topic in sustainable development as one about which Hogwarts house you might be sorted into.

Applications

• When submitting an application, please ensure you include “Head of Digital Application” in the subject line.
• Please also include in the body of the email a short motivation for applying. 

Posted on 17 Apr 14:55

Advertising, Marketing,
PR, Media and Digital

Jhb: 011 883 5404
CT: 021 422 3590 www.adtalent.co.za     

Recruiters & Career Coaches in Advertising, Marketing, Media, PR, IT and Digital.

Lynn: 082 802 4441

az.oc.dauqskroweht@nnyl

Specialists in Tech & Marketing recruitment

Jackie: 072 487 3387

az.oc.tnemtiurceregdelatipac@eikcaj

Nova: 073 393 9731

az.oc.tnemtiurceregdelatipac@avoN

Job description

99cents is a full-service, integrated advertising agency located in Cape Town, and is one of South Africa’s largest independently-owned agencies. Led by founder and Managing Director Andrew Brand, the agency’s extensive client base includes leading brands such as Shoprite/Checkers, Ackermans, PUMA and the Spur Group, to name but a few.  

Do you love the concept as much as you love crafting your writing to entice and excite the consumer?
Are you a quick thinker that is not only awards-driven, but also understands how to work on a strong call-to-action and push retail urgency? 
We want the perfect Copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick.

If you fit this bill, we want to hear from you.

We are looking for a talented Digital Copywriter to join our growing team who:

• Has proven cut-throat writing skills to work on a large national retail brand with a focus on alcohol;
• Is able to work across various target markets, platforms and channels;
• Has proven understanding of retail and alcohol brands;
• Keeps a cool head and delivers exceptional results under pressure, against fast and tight deadlines and in volume;
• Is able to work collaboratively in a team and
• Is resourceful; focused and level-headed.

Your duties will include:

• Working with the creative team on retail/alcohol brands’ copy;
• Be the custodian and creator of the copy, tone and language style of the Client’s brand;
• Take responsibility for all written content in communication projects, working closely with account team;
• Joint responsibility with the art director for the quality of finished work;
• Able to write in different styles taking into account the brand and its consumers;
• Able to push and focus a brief to fully exploit opportunities for high creative output;
• Understand creative, artistic and cultural trends and how to use them with relevance to the brief, the brand, and the consumers; and
• Be an integral part of ideation and creation – a thought-leader that is impactful.

Requirements

• Relevant copywriting degree/diploma essential
• At least three+ years’ relevant work experience as a copywriter in an advertising agency
• Solid knowledge/understanding of digital platforms in conjunction with more traditional channels
• Solid working knowledge and understanding of social content including:
• SEO and SEM
• AdWords
• Analytics
• Reporting
• Must be willing to work on alcohol brands
• Must be able to work under pressure and on volume of work
• Solid portfolio showcasing both ATL and digital work

Please provide your porti/digital porti as part of your application.
Due to the volume of ad responses, if you have not received a response to your application within two weeks, please consider your application as unsuccessful.
Applications from EE candidates will be considered with preference in compliance with the Employment Equity Act.

Posted on 16 Apr 14:32