Job description

Born out of digital, integrated communications agency Publicis Machine is home to 100 adventurous minds.  The agency combines incisive strategy, award-winning creativity and cutting edge technology to transform their client’s business. It is represented in both Johannesburg and Cape Town and features additional talent across four specialist pillars: Narrative (content marketing), Answered (research), Moon Walk (public relations), and Nurun (technology specialist).

Content planning, creation, editing & management

• In collaboration with client, plot monthly communication schedule (promotional mailers, newsletters, SMSs, web banners, social media posts).
• Plan related content to support the monthly planning (write or commission, edit).
• Commission writers and maintain a good freelance base of expert writers to contribute as needed.
• Write copy as required for the elements (or brief junior writer to write as required).
• Brief the communication elements into design studio and manage the process, with guidance for creative look and feel.
• Conceptualise and write copy for communication elements as required by the client.
• Strong writing skills to ensure style is consistent and that complicated topics are clearly explained to the member.
• Ability to plan and edit content to take it to the next level, including turning articles into infographics, generating increasingly interactive and personalised content (like quizzes, gamification etc.)
• Strong understanding of Google and Facebook analytics; able to compile reports on content performance for clients and present these to key stakeholders monthly.
• Manage content budgets and timings, with the support of client service team.

Strategy

• Take briefs from clients or potential clients, perform content audits and reviews and provide content marketing strategy, across print and digital.
• Support teams in pitches by providing strategic content thinking for a variety of potential clients.
• Constantly review the content marketing strategy you are implementing with your clients and optimise for best results; ensure all content produced is insights-led and performance-based.
• Advise on content marketing and digital content best practice, for both in-house team and clients.

Relationship and network

• Grow meaningful, trust-based relationships with clients to ensure long-lasting business agreements that deliver on client needs.
• Manage client relationships and place the client at the heart of your work.
• Identify new business opportunities and nurture relationships with key stakeholders to allow for business growth.
• Build trust-filled relationships within your team and among your peers at the agency so that you are both a pleasure to work with, and you enjoy working with those around you.
• Manage any junior staff members allocated to your team, including mentoring their professional growth and becoming invested in their future at the agency.

Requirements

• Strong editorial and communications background across multiple platforms – a minimum of three years of experience as an editor of an online or print publication
• Ability to multitask and plan across a range of projects.
• Solid time management skills are essential.
• Ability to work independently and make things happen.
• Ability to bring creative thinking to a range of different marketing and content opportunities. Need to think out of the box!
• Very strong English language writing and editing skills.
• Ability to be firm in one’s beliefs on what makes great content.
• People person, with good problem-solving skills and the ability to represent the agency in front of clients.
• Be a strong leadership figure.
• Confident reporting and presenting to key clients.
• Comfortable tackling a range of content pillars, including content for clients in: financial services, FMCG, alcohol and more
• Well-versed in digital content best-practice and strategy, from mainstream social media channels and websites to digital magazines, WhatsApp and more.
• Strong journalistic network of content writers, creators and producers for commissioning work.
• Be fundamentally passionate about the power of content and content marketing, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5.
• Creatively-minded and able to assist with creative direction on shoots.

Should you wish to apply for this role, please forward a copy of your CV to

moc.enihcamsicilbup@leahcim.mikpp

using the reference Content Officer.

Posted on 01 Apr 14:45