Job description

Oliver is looking for a content strategist, confident in all things content and passionate about the world of FMCG brands. This role is to join an existing onsite agency strategy team based at Unilever HQ (U-studio). We are looking for someone who lives and breathes content, and has a finger on the pulse of the latest and emerging trends, and which brands are leading the way. Someone who can provide insight, inspiration and strategic direction for some of the world’s leading FMCG brands (such as AXE, Dove, Persil and Magnum to name a few).

This is a client facing role, working closely with the client brand team, central marketing project teams, and client’s agency partners.

Core functions include:

• Content Strategy cross strategy (personal care, homecare, refreshment, food).
• Develop insights and strategic response to brief across campaign, content and New Product Development briefs.
• Champion and drive a mobile first and short-form content agenda.
• Help evaluate ideas and concepts against Unilever best practice, strategy frameworks and ‘mobile first’ trends.
• Help establish effective ways of working with Unilever internal teams and specialist partners.
• Act as a content expert and advocate within U-Studio, working with U-Studio and clients as a subject matter expert.
• Advise clients and U-Studio teams on approaches to effective Content Strategies that inform content briefs and requirements.
• Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints.
• Be a facilitator for “right first-time” content, ensuring that we have the right insights and collaboration to direct content strategy development.
• A driver of scalable content effectiveness, leveraging learnings gained by Unilever Insight teams (CMI, PDC) and specialist partners.
• Work with CMI/PDC functions in developing relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked.

Requirements

• Minimum five to nine years’ experience in a strategy role, with content strategy a core function.
• Understanding of content marketing (social, mobile, search, display, Dotcom, Ecom, Digital OHH).
• Understanding of content: formats, performance, testing, optimisation and search (SEM – SEO).
• Understanding of content Publishing and Distribution methods and technologies.
• Be able to present and justify work based on robust insights.
• Passionate about all things relating to Content, with a keen interest in keeping up to date with trends and technological advances.
• Proven experience in working in a multi-stakeholder environment.
• A self-starter, able to work in a fast-paced environment, as well as within a collaborative and agile team structure.
• Excellent verbal communication and presentation skills.
• Previous experience of FMCG, in particular Personal Care or Beauty brands are a must.

Applications close:- 15th June 2019

To apply click on “Apply now”, or email your updated CV to 

labolg.eromsierom@tnemtiurcer

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About us

MORE is a production-agency, part of the global Inside Ideas Group (Oliver, AdjustYourSet, DARE, etc.), producing content for a range of brands across multiple platforms, channels and countries. The content we produce includes digital media, animation, moving image and design. We pride ourselves on delivering work aimed specifically at the international marketplace. Brands we count among our clients include Starbucks, Liberty, Unilever, Virgin, Samsung, Gumtree and Hyundai, to name a few.

www.moreismore.global

https://www.linkedin.com/company/18178061/

Posted on 31 May 10:48