Faculty of Economics and Management Sciences – University of Stellenbosch Business School, Marketing Division

Corporate Brand and PR Manager – Ref. EBW04/086/0320

The University of Stellenbosch Business School (USB), which falls under Stellenbosch University’s Faculty of Economics and Management Sciences, has established itself as one of the top providers of internationally accredited business management programmes in South Africa. The School enjoys the status of three international accreditations – AACSB, EQUIS and AMBA – reserved for only a few schools in the world. Our vision is to be globally recognised as a source of value for a better world. We aim to achieve this by developing responsible leaders who can positively impact society.

Duties:

• Developing a communication/public relations strategy for the USB brand;
• Effectively managing discrepancies between corporate identity and corporate reputation by using an appropriate marketing mix of elements;
• Developing annual implementation plans to deliver the strategy;
• Identifying customer segments and stakeholder-focused marketing innovation (internal and external);
• Developing appropriate performance metrics against set objectives;
• Budget management for advertising and promotion;
• Managing the brand’s CI and collateral;
• Developing and managing corporate advertising campaigns for the USB brand;
• Working with other team members to create compelling text, image and video content;
• Assisting with the optimal utilisation of SEO opportunities;
• Ensuring that relevant content is posted in accordance with the content calendar;
• Establishing and managing relationships with media/industry journalists;
• Managing incoming media requests;
• Working with the internal team to deliver events, within budget, that meet expectations;
• Networking/participating in industry events to build a brand profile;
• Customer experience management;
• Managing partnerships and sponsorships;
• Managing relationships with USB related brands;
• Monitoring the USB and competitors’ activities and suggesting improvements;
• Undertaking research, extracting insights and recommending improvements.

Requirements:

• Bachelor’s degree in marketing or business management, or equivalent qualification;
• Minimum of five years’ experience in marketing, marketing services, or brand management;
• Ability to work under pressure;
• Proven ability to take initiative and to make independent judgement in performing tasks;
• The delivery of outputs that comply with the highest quality standards;
• Professional conduct and a professional appearance;
• Enthusiastic, self-motivated, organised and methodical;
• A proactive problem-solving outlook;
• The ability to function in a multilingual environment;
• Computer literacy in MS Office (Word, Excel, PowerPoint and Outlook);
• Willingness to work after hours if necessary.

Recommendation:

• Work experience in the business or university sector.

Commencement of duties: 1 June 2020

Closing date: 17 April 2020

Enquiries regarding this post: Owen Mbundu on 021 918 4225, or at

az.ca.bsu@udnubm.newo

Enquiries regarding remuneration/benefits as well as technical assistance with the electronic application process: Human Resources Client Services Centre on 021 808 2753 or at

az.ca.nus@rh-e-nus

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The University is committed to employment equity (EE), and appointments will be made in line with the EE plan for the specific environment as well as Stellenbosch University’s institutional EE Plan.

The University reserves the right not to make an appointment.

Your application, comprising a comprehensive curriculum vitae (including the names and e-mail address of at least three referees), must reach the University before or on the closing date of the advertised post.

Apply online at www.sun.ac.za/english/careers

The University reserves the right to investigate qualifications and conduct background checks on all candidates.

Should no feedback be received from the University within four weeks of the closing date, kindly accept that your application did not succeed.

Posted on 27 Mar 12:58