A leading blue-chip financial services group is looking to add a suitably qualified copywriter to their marketing and communications team. Experience must be writing on multiple platforms (print, digital and social media)

Experience and qualifications

• Bachelors degree or equivalent qualification in communications or copywriting
• Three years+ proven track record in copywriting, preferably in a corporate environment
• Must be comfortable with writing in various styles and for multiple formats
• Ability to translate from English to Afrikaans, and vice versa
• Impeccable writing, editing and proofreading skills
• Must have a creative bent, and qualification from AAA School of Advertising or similar would be advantageous
• Takes initiative and works well independently   

What will be expected of you

• Write copy and produce content for all marketing communications including emails, social media, printed collateral, press releases, etc. per audience
• Create engaging and shareable content appropriate for each platform to promote the brand and grow its community engagement
• Work with strategic marketing and communications team to create content that supports marketing goals
• Participate in setting marketing plans and strategy
• Generate new ideas to ensure brand and commercial success
• Improve readability and clarity of all communication and marketing material
• Simplify technical without jeopardising the factual or legal essence
• Evaluate all communication in relation to client-friendliness and flow, and to structure if necessary
• Verify facts, dates and statistics
• Confer and liaise with authors and stakeholders regarding changes in content and style
• Adhere to corporate identity guidelines
• Develop, implement and be the custodian of the language style guide and tone of voice of Group
• Develop and create awareness of frameworks for writing when required
• Provide language services for the strategic marketing and communication function within agreed timelines
• Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices
• Engage with clients in a client-centric manner
• Provide authoritative, expertise and advice to stakeholders

Note:   This role is open to employment equity candidates only   

Posted on 22 Dec 09:47