Job description

The main responsibility will be to drive a quality audience to visit and engage with digital platforms: web, mobile and social in order to hit Applications (APPs) download, registration, usage and retention.

Company Description

Our Client is a leading music streaming business.

Requirements

• Customer Acquisition Management 
• Media Planning / Buying
• Digital Marketing Management 
• Social Media Analytics
• Social Media Management
• Facebook
• Pay Per Click (PPC)
• Application (App)

Advantageous

Knowledge and experience

• 3+ years of experience planning and buying media with hands on-experience with digital media platforms.
• Experience using DSPs, agency trading desks, or other forms of programmatic media buying.
• Experience managing Facebook campaigns across Africa and Middle East.
• Experience and/or certification in Google Analytics, Google AdSense or AdWords, Twitter Flight School, Facebook Blueprint, Social Bakers, or HootSuite is not required, but will be a big plus.
• Experience in using a variety of tools, channels and approaches to drive customer acquisition
• Demonstrated ability to execute performance driven digital media campaigns.
• Knowledge of the general activation capabilities of all available digital media tactics across Africa and Middle East
• Strong computer skills including Excel, Access, Word, and PowerPoint.
• Self-directed, proactive, and capable of creating solutions and resolving issues.
• Experience of PPC campaign management.
• Good understanding of marketing and advertising principles

Personal Skills/Attributes

• Ability to set and manage priorities judiciously
• Passion for marketing acquisition principles
• Excellent written and oral communication skills (both French and English will be an advantage)
• Excellent interpersonal and team skills
• Ability to articulate ideas to both editorial and sales audiences
• Superior analytical, evaluative, and problem-solving abilities
• Exceptional time and project management and the ability to juggle long and short-term deadlines in a dynamic working environment.
• Ability to manage stakeholders effectively.
• Keen awareness of commercial imperatives, in particular driving transactional revenue.
• Confident and ambitious with a can-do attitude.
• Good planning and time management skills.
• Passionate advocate of music streaming  products.

Posted on 11 Jun 15:47