Job description

The new recruit will be experienced and knowledgeable with the process of executing media buys through digital technology platforms like ad exchanges, agency trading desks, and DSPs or SSPs rather than through manual RFPs, negotiation, and buying, which has been advocated for several years now by industry futurists and analysts.

This role entails working with an account team and media planner to architect and deliver campaigns that align with the advertiser’s objectives. The Programmatic Media Buyer must be eager to learn emerging programmatic tactics and ad technologies in order to consistently deliver informed programmatic media solutions and overall innovation.

Responsible for ensuring campaigns are executed with accuracy and meeting the goals and objectives the client set forth. 

• Aid in the creation of client media objectives and strategies
• Able to pull research through media tools, i.e. MRI, Kantar Stradegy etc..
• Determine partner selection, program details and rationale
• Regularly review results of campaigns across revenue, performance, and pacing
• Purchase search, display, social media, and mobile advertising using various demand-side platforms.
• Understand conversion tracking and how to optimise a campaign by analyzing that data exhaust to improve performance.
• Work with our data analytics team to create client reports that summarize their ad campaigns and the metrics around performance.
• Understand how data from various channels can help the overall customer journey for each client account
• Identify, suggest, and setup private marketplace deals
• Actively monitor campaign KPIs via reporting
• Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
• Provide insight and guidance to members of the integrated media team
• Maintain and stay current on industry news and research

Requirements

• One to three years’ experience in online Programmatic advertising – either at a major publisher, ad network, ad agency or in house digital media leader doing hands-on keyboarding
• A proven ability to use search, display, mobile and video advertising to drive website traffic, fundraise and build lists
• Web-savvy and knowledgeable about multiple DSP platforms
• Excellent verbal, written, and presentation skills

Posted on 13 May 15:21