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Job description

The Brand Executive (BE) is accountable and responsible for assisting, directing and the execution of the business brand strategies’ that culminates in the direct achievement of the profitability across all brands. The BE will be instrumental in driving the profitability of the business unit ensuring key strategies and objectives are implemented across the business functions.

Strategic Planning/Visioning

• Responsible for developing Strategic Sales Plan for the business unit that clearly identifies your vision for long term sustainable growth, retail development and business alliance while protecting the integrity of the brands and optimizing profits.

• Working with Business Units to gain consensus for the plans. From the plan identify and communicate yearly initiatives, action plans, measurements, responsibilities and budgets. Analyze your progress against the plan by month and communicate your findings within a matrix.

• Define and execute product, sales and distribution segmentation and channel policies for all brands.

Brand Management

• Establish and implement pertinent product development and sales processes, procedures and programs for sales management teams that contribute to superior, brand management, distribution, inventory controls and profitability.

• Develop a disciplined, effective brand strategy and go to market plans that provides for direct accountability on brand performance.

• Ensure that the product and sales initiatives culminates in sustainable gross margin executions.

• Manage each brands business processes, procedures, policies and program strategies that would be crucial in cementing the overall achievement of the brands sales and profitability objectives.

• Manage and monitor a systematic futures sales selling strategy across all brands.

• Teaming up with the marketing and sales management teams and ensuring the “go to market” strategies are executed across all brands effectively.

• Managing brand product performance closely and effecting early price reductions or closeouts when necessary.

• Link product and sales analytics across all brands, regions, towns, and sales management team to measure detailed brand performance.

• Provide full direction and guidance on brand distribution channels and market sales segmentation across all brands and sales management team.

• Analyze retail space and visual merchandise concepts across all brands and ensure sales and marketing management teams support and execute such concepts.

• Monitor core product lines and RPL sales alerts effectively in order to maximize each brands sales potential across its categories.

• Manage and control any expense allocations within the ambit of the budgets.

Integrated Sales Product and Marketing Process

• Integrate a brand product, marketing and sales matrix that ensures Business Unit and brand Management.

• Understand your role and responsibility in integrating product, marketing and sales.

• Establish and maintain strong communication links between teams ensuring prosperous brand development and execution of mutual objectives.

• Work closely with the Marketing and Sales management to identify product opportunities, in order to transition new product strategies between the marketing team and sales team.

• Ensure that the methodologies result in reducing inventory levels and improving stock turns.

Sales Operations

• Direct selection and ongoing evaluation of retail channels and market segmentation across all the brands for local and Sub Saharan African markets.

• Drive product selection, pricing, retail merchandising, and retail marketing and distribution strategies to effectively position the brands at retail.

• Establish and maintain strong relationships with all retail accounts

• Review the business opportunities for product growth categories that culminate in higher sales revenues.

• Assume responsibility for reporting cost centres and ensure cost efficiencies are tested and apply any remedial action where necessary

• Work closely with the sales management as a team player to achieve all broad based objectives.

• Ensure the sale reps have proper call cycles and sales monitoring mechanisms and processes in place

Brand Management

• Respect the brands and the power it has to influence purchasing decisions

• You have a responsibility to protect, cultivate and build the brands in conjunction with the procurement, marketing and sales management teams.

• Give brand management the highest priority in all business activities

• Continually monitor the brand’s local image and implement programs to enhance it

• Feel responsibility to the brand; you are to continually protect, nurture, and build them.

 
Team Management

• Actively work with all the brand teams.

• Monitor team effectiveness and suggest changes when needed to improve team performance

• Provide the inspiration, direction, resources and incentives needed for teams to succeed

• Must be able to demonstrate the ability to inspire, lead and motivate the team

• Take advantage of individual differences without forcing conformity among team members

• Work hand in hand with the all the teams to focusing on the attainment of all brand objectives as guided by you.

• Work closely with the Marketing Department with regards to brand advertising and execution of the brands in retail space.

• Establish and monitor key performance indicators for the team

Results Orientation

• Focus persistently on outcomes by establishing goals and monitoring progress towards them, and ultimately ensure the team achieves them.

• Have a sense of urgency to reach brand goals on time.

• Always know what the brand goal is.

• Achieve results timely.

Strategic Planning

• Establish strategies to support all the brands strategic direction.

• Specifically be able to spearhead the development, communication and execution of effective brand strategies.

• Have perceptive commercial vision to manage growth and risk strategies.
• Constantly monitor the retail environment across all brands.

• Know where to find information critical to long term planning of brands in all retail markets.

• Monitor analytical brand data to anticipate future events to brand advantage.

• Monitor the achievement environment of brand sales.

• Balance strategic plan with tactical realities.

Networking

• Establish brand relationships both inside and outside and maintain them.

• Effectively use the established networks to expedite progress toward brand goals.

• Maintain a broad network of business associates.

• Build and maintain strategic supplier relationships

• Access the network to further all brands business goals.

Business Analysis/Quantitative Skills

• Think analytically and quantitatively – look at factual data to make decisions.

• Use key business and financial indicators to ensure profitability.

• Continually analyse brand activities to enhance profitability.

• Approach problems and business situations methodically and analytically.

• Establish and monitor key sales indicators to guide the sales teams in achieving their goals.

Innovation

• Use creative problem-solving methods to analyse problems, generate options and decide on a course of action that moves all brands toward its sales and profitability goals.

• Make decisions that reflect sound judgment.

• Isolate issues and find creative ways to solve problems.

• Make sound decisions that benefit and are always in the interest of the business.

Requirements

5 years plus fashion experience
Business Related Qualification

Posted on 06 May 18:54