Job description

Job specification:

A great opportunity exists for a group data analyst (FMCG). The position is available in the Pietermaritzburg head office with a well-established FMCG business, who is a leader in its field.

Reporting to: Group marketing executive

Qualifications:

• Matric essential
• Marketing related degree/diploma
• Data analytics preferable (Data Orbis/Nielsen/Aztec)
• Two to three years’ experience in an FMCG, retail analytics or similar environment
• Drivers licence/own transport
• Must be willing to travel when required

Key responsibilities:

• Develop consumer, shopper and market insights into understanding
• Use competitive intelligence, marketing analytics and consumer insights to identify key trends and growth drivers, resulting in a focused strategy to achieve sustainable business goals
• Undertake market and category reviews to develop a comprehensive product portfolio and pricing strategy
• Identify issues, opportunities and barriers to drive category and brand portfolio growth through key channels
• Use of Data Orbis, Insight, Silo and existing market trend data to compile a thorough and holistic view of the size of opportunities
• Monitor and analyse business performance monthly versus business goals (sales, share, profitability) as well as benchmarking performance against competitors
• Identify relevant market trends, realistic and actionable opportunities and potential competitor threats and generate market reports
• Monitor new product launches and course correct to optimise activity and drive improvement
• Identify, quantify and track distribution opportunities across channels and regions
• Review SKU efficiency for operational excellence, ensuring right product, size and format in the right retailer/channel
• Present customer reviews to key customers
• Volume analysis versus spend and competitor performance to maximise strategic pricing and promotion effectiveness (price and promotion analysis)
• Pro-actively look for opportunities to improve growth, share, distribution and forward share
• Manage the group CRM tool between sales, marketing and admin functions

Company Description

Willowton Group overview:

Willowton Group has been in operation since 1970 and has grown to become one of Africa’s leading edible oil processors, as well as one of the leading competitors in the South African FMCG market.

The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town. Willowton Group has recently completed expanding its manufacturing operations into Zambia and Zimbabwe, with aspirations to further extend its reach to customers throughout Africa.

A wide range of products encompasses edible oils, rice, sugar, margarines and spreads, beauty, toilet and laundry soaps, candles, chocolate, baking and industrial fats, often distributed through its subsidiary Willowton Logistics. The Group has recently announced expansion plans to enter the maize and wheat milling industry within Southern Africa. Well-known brands include, among others, Sunfoil, Sunshine D, D’lite, Crown, Woodenspoon and Allsome rice.

By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.

We believe in developing our people to help them achieve their maximum potential. Willowton Group is committed to providing employees with an opportunity to grow and advance in their careers in a challenging yet rewarding working environment. We look for people who have the passion to make a significant contribution to the continued growth of the company.

www.willowtongroup.com

What do we look for?

Do you have that burning desire to learn, grow and exceed your own life expectations? Are you a proactive individual that thrives off the pace of the FMCG environment?

This is the personality type we seek to apply for a job at Willowton Group. We look forward to receiving your application.

Please send your CV, references and covering letter to

moc.puorgnotwolliw@sreerac

If you have not been contacted within two weeks of submitting your application, take it as unsuccessful.

Requirements

Skills:

• Proficient in MS Office (Word, PowerPoint and Excel)
• Great understanding of CRM tools and Software

Personal attributes

• ‘Out of the box’ thinking
• Dynamic, creative and strategically minded
• High level of attention to detail
• Professional approach to all matters
• Able to perform under pressure and still meet expectations
• High level of attention to detail
• Very strong communication skills
• The ability to interact professionally with individuals at all levels of management both internally and externally
• Attention to detail
• Well organised and results focused

Posted on 21 Jun 09:00