Job description

We are looking for an experienced, self-motivated and creative individual to join our growing marketing team at FMI. The marketing manager is responsible for translating FMI’s brand positioning and product into a marketing message for financial advisers and their customers. He/she works closely with the sales teams to develop content, events, and marketing material for customers and intermediaries across multiple channels to both activate and retain customers. 

Key duties and responsibilities:

• Develop product positioning in alignment with the brand strategy. 
• Acquisition strategy – develop a marketing plan and implement campaigns to increase acquisition across all target areas.
• Understand and leverage digital innovation in an omni-channel environment.
• Work with Product, Brand and Sales teams to develop and implement comprehensive marketing plans across multiple channels and segments with clearly defined goals and KPIs.
• Create a clear, concise message in terms of audience and product. Define buyer personas for defined markets and ensure messaging resonates with customers and prospects to help drive sales goals.
• Equip our Sales team with knowledge and effective material to maximise our value proposition to customers and intermediaries, and drive the sales process. – Support Sales in terms of products, value proposition and training. – Development of product sales tools and sales collateral – both digital (online and offline), and print. – Support and develop a selling process for products.
• Product launches – Design and manage the go-to-market launch and strategy for new products, achieving impactful goals through a well-executed process that ensures strategic alignment, and clearly resonates with our broader brand positioning.
• Ensure cross-functional implementation of marketing plans. Maintain an open line of communication with business units and FMI staff to answer questions, clarify findings, and make recommendations that are driven by market needs and insights derived from research for the purpose of creating marketing strategy and plans.
• Set PR plans and messaging around events, launches and product-related marketing, working closely with industry partners and media (print and digital). 
• Market intelligence – Leverage a deep knowledge and understanding of the market, target audiences and competition and effectively communicate competitive advantages.
• Develop ROI reports/dashboards that communicate marketing performance to key stakeholders within the organisation.
• Relationship-building with key players in the business and broader industry.

Requirements

Experience and education:

• Bachelor’s in Business or Marketing (B.Com or BA degree)
• Advanced MS Office proficiency
• Minimum five years of brand or marketing management experience, preferably in financial services or life insurance industry

General skills

• Business acumen – understands main business drivers in order to impact on decision making and getting things done. 
• Excellence orientation – exceeds current expectations and pushes for improved results in own performance. Takes on new roles and responsibilities when faced with unexpected changes.
• Relationship building – demonstrates the ability to forge relationships with relevant stakeholders by developing plans that enable the organisation to achieve its strategic goals. Engages with stakeholders and interprets decisions and formulates resolutions and recommendations.
• Effective business communication – able to communicate information and ideas in a clear and concise manner appropriate to the audience in order to explain, persuade, convince and influence others to achieved the desired results. Demonstrates exceptional written and oral communication skills.
• Personable – displays excellent interpersonal skill and is able to comfortably and pleasantly deal with a variety of people.
• Good presentation skills.
• A high level of tact and diplomacy.
• The ability to work as part of a team.
• The ability to work accurately, with attention to detail.
• Excellent organisational and planning skills, with an ability to prioritise important projects.
• Problem-solving capabilities necessary to accomplish the duties and tasks of the position. 
• Ability to effectively learn and acquire new knowledge and skills. 
• Ability to share knowledge and work in a strong team-oriented environment. 

Posted on 28 Aug 16:16