Media Strategist (Durban)
Remuneration: | negotiable Cost to company |
Location: | Durban, Glenashley |
Education level: | Diploma |
Job level: | Mid/Senior |
Own transport required: | Yes |
Travel requirement: | Occasional |
Job policy: | Employment Equity position |
Type: | Permanent |
Reference: | #GCM2017MBDBN |
Company: | Gorilla |
Job description
Reporting to the Managing Director and Finance Manager, this person will be responsible for:
Media strategy and planning
Including ad types/formats, setting KPI targets and media motivations/presentations.
Implementation of media spend
This will include schedules and tracking/optimisation towards/against KPI’s.
Driving Company Education Agenda
Upskilling company wide awareness through internal media products availability decks for staff education/understanding – ad format best practice. Media format research and expertise development.
Media reporting and analysis for all brands
Monitoring spending, updating brand spend schedules and reporting on media performance.
Media Strategy Development
Tactical planning for brand campaigns/for brand campaigns.
Media Owner Relationship Management
Building communication with channel representatives (Account Managers and Community Managers)
Process Management
Developing and implementing processes and ways of working, that are conducive for growth, effectiveness and
efficiency of the digital media function.
Company Description
We aim to be the most loved creative agency in the jungle.
Requirements
Marketing/Communications Degree or certification in Digital Media buying
2 years managing/buying digital campaigns
At least 1 year media strategy/digital strategy experience
Proficiency in media, buying, planning, strategy, management (optimization), analysis and reporting across the following channels:
- Google (search, Display, YouTube, Gmail Ads)
- Third party media
- Programmatic
- Omniture and Google Analytics (basic)
Google Adwords Certification and Partner Status is a plus along with Facebook Blueprint Certification and Twitter Flight School Certification.
Posted on 20 Dec 15:31
Lynda Topp
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