Job description

The display executive is an experienced media manager who is responsible for the trafficking, monitoring, and optimisation of display campaigns across various platforms in order to reach business goals.

Key role and responsibilities: 

• Build, manage, and optimise campaigns across multiple display platforms such as Google Ads, Google Marketing Platform, and Youtube. 
• Management of a portfolio of courses, which requires the ability to manage your own schedule, budget, implementing testing and working in line with overarching display strategies.
• Reporting to seniors and head of display. 
• Working in collaboration with the greater marketing team to ensure that best practises are communicated and implemented. 
• Using data visualisation/reporting tools such as Supermetrics and Tableau to ensure that campaigns are achieving business goals. 
• Follow set internal process and always be open to finding ways to improve upon them. 
• Work in collaboration with paid search and paid social peers.

Company Description

GetSmarter, a wholly-owned subsidiary of 2U, Inc., is a digital education company that partners with the world’s leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.

Requirements

Education and experience:

• Two+ years’ digital marketing experience.
• Certified in Google Ads and or Google Marketing Platform.
• Programmatic experience beneficial.
• Experience in search or social beneficial.
• Excellent communication skills.
• Proficient in Excel and Powerpoint.
• Experience in Tableau or Supermetrics beneficial.
• Analytical and numerical skills.
• Team player who works well under pressure.

Posted on 19 Nov 11:54