Job description

In this role, You will be responsible for developing paid social strategies and creating engaging social media ad campaigns, that deliver against company’s objectives and revenue goals. You will segment target audiences, track ad bids, help conduct A/B tests of ad copy and creative, and optimise your campaigns for success. You will regularly present progress and results to department leads and pro-actively look for new and creative ways to improve the campaigns performance on a constant basis.

Your role will include: 

• Define and drive best-in-class paid social strategies 
• Develop and execute engaging paid social media campaigns for Facebook, Instagram, WhatsApp, Twitter, LinkedIn, Pinterest or any other emerging social platforms, that are relevant to our target audience 
• Define and optimise budgets for multiple campaigns 
• Conduct hands-on bid optimisation; develop and implement strategies for targeting, creative, and funnel optimization to meet and exceed volume and ROI targets 
• Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns 
• Campaign monitoring, data analysis, optimisation and insights reporting 
• Collaborate closely with our Business Intelligence team to continuously improve social media campaigns performance 
• Act on new social media developments, trends and opportunities

Interested candidates will be required to submit their work (campaigns implemented as well as links to social pages managed). Applications without this specification will not be considered. Note that this position requires candidates who are experienced in paid social media and have worked with solid budgets.

Company Description

Debt counselling services offered by National Debt Advisors. We don’t only offer debt counselling, we offer a comprehensive debt solution for people from all walks of life. Click Me, a digital marketing affiliate of National Debt Advisors is looking for an experienced paid social media specialist to join a young dynamic team of professionals.

Requirements

• Diploma or Bachelor’s Degree in marketing, advertising, business or similar 
• Two to four years of experience in a digital media advertising or similar 
• Your main area of expertise is to develop, execute, and optimise cutting-edge digital campaigns from conception to launch 
• You have solid track in managing big budgets paid media campaigns 
• You’re an expert in Facebook advertising with experience scaling campaigns in a high growth environment 
• You have experience developing creative strategies and deep knowledge of creative best practices 
• Good understanding of tracking, optimization and reporting tools 
• Proficient in MS Excel 
• Strong analytical mindset and problem-solving skills 
• Excellent communication skills 
• Creative, resourceful, detail-oriented, highly organised 
• Comfortable working in a fast-paced environment

Posted on 10 Dec 15:39