Job description

Start Date: As soon as possible

Company website: http://www.playabets.co.za

Benefits: Provident Fund, work related travel compensation, cellphone allowance

About the role

Playa Bets is looking for a promotions manager to lead the branch promotional calendar and loyalty programs.

Responsibilities:

• Develop and drive marketing programs reflective of brand strategy.
• Manage branch programs by collaborating with branches, internal production and visual team for in-store and graphic presentations.
• Implement programs across all channels:
• • Support and drive social media calendar
  • Manage the sales promotional calendar.
  • VIP/Loyalty/PR/integrated advertising
• Develop and manage local opportunities and influencer programs with the support of integrated marketing and operations.
• Report on special projects ensuring updates is communicated.
• Maintain budgets
• Provide analysis on program successes and challenges as well as campaign ROI, working with the social media team and event team as needed.
• Oversee the full retail experience including, audio/video delivery, in-store signage and day to day maintenance.
• Ensure alignment across all platforms including .com and mobile; connecting the in-store and online brand stories to maintain the connection across platforms.
• Create activations (appearances, etc.) by partnering with PR/brand connections/loyalty/events to enhance the customer experience.

Requirements

Qualifications:

• Bachelor’s degree (ideally in marketing), with equivalent experience
• Five+ years of professional background working for a Retailer doing brand marketing
• Ability to work in a matrix organisation aligning strategies across platforms
• Experience managing staff and branch relationships
• In-store project management experience
• Social media experience a plus
• Strong abilities in Powerpoint, excel, word

Posted on 04 Aug 12:41