• Support the consumer insights manager in the implementation and delivery of strategic research initiatives, including:
  • assisting in creating and maintaining a stable, durable and measurable market segmentation model, comprising both qualitative and quantitative data
  • ensuring additional strategic research is undertaken timeously and effectively and will deliver on the insights required to assist the business in achieving its strategic objectives

• Take responsibility for the sourcing, monitoring and sharing of data, articles, reports and other information about trends that will have a lasting impact on the unsecured lending industry. Including monitoring and reporting on market share, competitor activity and industry trends (retail and lending); and the monitoring and reporting on various forms of media
• Take responsibility for developing this competitive intelligence capacity within the organisation, including measuring and monitoring market share data to gather competitive insights

• Work together with the consumer insights manager in further developing and maintaining the voice of the customer initiatives which seek to encourage the awareness, relevance, engagement with and utilisation of consumer insights across the organisation and bringing the voice of the customer into the business
• Assist the consumer insights manager in liaising with other stakeholders in the organisation to ensure the effective collection and dissemination of customer insights
• Take responsibility for further communicating certain research findings and insights deeper into the business

• Take responsibility for tracking and reporting on Capfin’s presence, reputation and mentions on social media
• Liaising as necessary with other stakeholders in Capfin (e.g. Capfin UK) when tracking Capfin’s reputation on social media
• Liaising with and appointing social media tracking vendors as required

• Compile other monthly marketing metrics (e.g. share of voice metrics) with the view of adding value to the marketing strategy and marketing decisions
• Work with the consumer insights manager and other internal stakeholders in developing metrics which assist in driving the acquisition and retention of customers

• Assist as required in pre and post campaign analyses of new launches etc. in the market to assess consumer response and the return on investment
• Obtain data and assist as required in the creation of reports with the Direct Marketing team to understand the efficacy of direct marketing campaigns delivered via various channels

• Actively contribute towards identifying consumer insights which can assist in driving business decisions, for example:
  • Identifying untapped business opportunities in terms of customer and product insights
  • Identifying incremental opportunities (category, channels, technology) to the current base business that allows the business to capture and increase market share

•  Degree in marketing, commerce or relevant field/discipline

• Three to five years’ experience on the supply side in the market research industry
• Qualitative and quantitative research experience
• Strong project management capabilities
• Working knowledge of statistical analysis and techniques
• Minimum one year in the financial services industry (advantageous)

• Problem solving
• Strong analytical skills including of both qualitative and quantitative data
• Excellent report writing and presentation preparation
• Presenting and communicating information
• Computer literacy (advance/intermediate Excel essential)

• Strong communication skills (written and verbal)
• Collaborative team player with strong interpersonal skills
• Pro-active and shows initiative
• Adapting to change
• Quality and detail orientation
• Persuading and influencing

• Senior Quantitative Researcher, Cape Town, LayerCake recruitment
• Analyst Developer – .Net, Cape Town, Datafin
• Senior Researcher – Marketing Research, Gauteng, LayerCake recruitment
• Web Analyst, Cape Town, Recruit Digital
• Researcher, Cape Town, Kenilworth

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