Job description

A leading South African online retailer, is looking for a highly talented Retail Marketing Manager Home Division to join their team in Cape Town to complement and play a key role in their accomplished team of Marketing professionals. The business is exceptionally dynamic and fast paced, as the e-commerce environment is ever evolving and significantly growing.

Prospective candidates for the Home Division should have experience in working across the following retail departments:

• Small Appliances
• DIY and Automotive products
• Homeware
• Garden Pool and Patio products
• Large Appliances

Responsibilities

• Responsible for defining and implementing Retail Marketing, Sponsorship’s, Partnership and Commercial plans
• Define and implement Department and Division level Marketing plans and programs (across all marketing channels) that drive visits and support GMV, growth and shopper acquisition objectives.
• Build relationships internally with the Retail & Marketplace teams to identify product based marketing opportunities that the marketing team will need to execute on.
• Coordinate Retail Marketing team and work closely with and support the Division and Department Managers to achieve overall growth KPI’s.
• Optimise and manage the Retail & Marketplace department marketing priority executions, process and reporting.
• Own and manage Partnership, Marketing Income, Coupon and Loyalty marketing budget spend and targets.  Be responsible for achieving and tracking all Retail Marketing, Partnership and commercial KPI’s.
• Developing external relationships with partners to secure and grow shopper acquisition and retention. 
• Build relationships with suppliers, sellers and partners to identify strong co-branding opportunities, and craft value exchange  / co-op marketing agreements with these partners. 
• Attract new buyers to the site through partnership opportunities with big brands in the market, particularly banks, and engaging in ongoing strategies to unlock the potential of those partnerships.
• Operational and Management reporting weekly and monthly (incl retail dept level reporting)

Attributes

• A strong strategic thinker who has worked with C-level executives – an ability to craft marketing plans to build department sales
• A highly driven individual who is motivated to drive meaningful sales revenue for the business through retail marketing initiatives including – onsite sales, product launches, co-marketing opportunities with suppliers, event and sponsorship marketing.
• An inquisitive mind with a passion for data – be highly analytical, using data to inform decisions
• An understanding of e-commerce and the key levers that drive sales in an e-commerce environment
• A strong working knowledge of Google Sheets and Microsoft Excel is required
• Tech Savvy – have a passion for technology and how to use technological solutions to improve performance
• Creative mindset – be able to craft numerous campaigns across many departments
• Solutions-oriented – have a can-do attitude and high energy
• Highly organised and efficient, with an ability to work towards and meet tight deadlines 
• Attention to detail will be very important; strong administrative skills
• A person who is a very strong relationship builder and can unlock opportunities with partners and suppliers.
• Good negotiation skills
• eCommerce marketing experience
• Experience in developing and managing annual marketing budgets
• A track record of having developed and implemented successful integrated marketing campaigns across all touchpoints
• Experience in managing a team, external agencies and having large budget responsibility.
• A track record of having grown a customer base and performed on acquisition and revenue targets.
• Excellent communication and interpersonal skills, and ability to collaborate with diverse teams.
• Ability to prioritise responsibilities and multiple projects that will impact the business at various levels

Qualifications

• Bachelor’s degree  or equivalent qualification in business, marketing or communication
• A minimum of 8-10 years retail and marketing experience
• Experience working across marketing channels – Digital, ATL, Partnerships, Commercial  – with demonstrable results
• Retail or e-commerce industry experience beneficial

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Posted on 04 Feb 07:58