Search Engine Marketing/Paid Media Manager (Cape Town)
Remuneration: | R30000 – R45000 per month Negotiable depending on experience |
Location: | Cape Town |
Education level: | Degree |
Job level: | Mid/Senior |
Own transport required: | Yes |
Type: | Permanent |
Reference: | #BG#SEM&PaidMedia |
Company: | Cardilogix |
Job description
Our client a leading and renowned Advertising/Marketing agency, seeks to hire a Search Engine Marketing (SEM) and Paid Media Manager with experience in Pay Per Click, DoubleClick, SEM, Google Search/Display, AdWords and Analytics.
Five+ years’ experience essential.
- Managing the strategy, implementation, and optimisation of Google SEM campaigns.
- Proven experience in effectively managing ATL/BTL paid media agencies relationships and performance.
- Manage the online planning process and provide recommendations.
- Knowledge of marketing automation technology preferred.
- Daily management of paid search plans.
- Proactively seek out testing and tactical opportunities to recommend to clients.
- Prepare and manage regular management reports for production metrics, customer experience and analytics.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Build a PPC strategy for a variety of client accounts.
- Advanced MS Office Suite skills (especially Excel) and Google product suite.
- Ensuring delivery of campaigns and ROI for clients.
- Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, Facebook, etc).
- Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing.
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Proven experience on DV360.
- Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post-click.
- Management of remarketing partners: setting budgets and targets, feed maintenance and partner tracking.
- Digital and ecommerce knowledge specifically in the retail sector.
Major Responsibilities:
- SEO, SEM, and PPC
- Google Display, Search, Shopping, Mobile, Video, AdWords and Analytics
- Digital and Social Media Marketing
- DoubleClick
Please send the following to our offices:
- Updated CV
- Updated Portfolio in PDF (max. 10MB)
- Latest AdWords / Bing / Google Tag Manager certifications a must.
- 4-6 years’ experience essential
Requirements
Please only apply if you have the relevant experience as per our job ad. Our client does not have the capacity to train anyone – you need to hit the ground running.
Your application will be passed to our team of recruitment consultants and should your skills and experience match the recruitment needs of our client, we will be in touch within a 96-hour turnaround time.
Should you not hear from us, please treat your application for this job as unsuccessful.
Posted on 25 Feb 10:41