Role profile 

Primary purpose of the role

Responsible for driving the success of the IDM Group in the South African marketplace, for managing the entire marketing function within the group and for the overseeing of the marketing team.

Energetic, enthusiastic and intuitive marketing strategist with exceptional leadership and communications skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experience and adept in strategic marketing, digital marketing, branding and product development.

Key accountability areas and output

Marketing

• Create the IDM Group’s marketing plan and oversee the implementation of the strategies contained within
• Articulate product and service offerings, their key benefits and messages to create compelling marketing campaigns based on the strategies agreed and drive lead gen/client acquisition for the IDM Group
• Develop and implement promotional and collateral material in support of the marketing plan
• Responsible for PR for the IDM Group: writing releases/articles, media pitching and media relationship management
• Regular reporting and presentations to internal senior management

Digital marketing

• Develop and manage the digital marketing strategy
• Manage the development of marketing collateral across all media channels
• Oversee content, look and feel of the group’s websites, ensuring content is fresh and current
• Work with SEO consultant to ensure content is fully optimised across all digital touchpoints 

Team management

• Grow and develop the marketing team, keeping them motivated by encouraging creativity and innovation
• Manage the effectiveness of the work done by the marketing team by ensuring it is targeting the right audience per campaig

Lead generation

• Create effective, compelling positioning and messaging relevant to the target audience and campaign objectives
• Stay up-to-date with marketing trends to drive topics for lead gen campaigns
• Execute marketing campaigns and analyse performance to leverage behavioral trends and to drive lead gen and client acquisition

Project management

• Responsible for overseeing all projects managed by the marketing team: meeting deadlines, time management, contingency planning, approval channels and procedures budgeting, campaign analysis and tracking/monitoring procedures
• Establish and communicate project scope, strategy and objectives to internal clients in order to manage expectations and delivery thereof
• Manage the creation of all marketing assets: graphic and digital design, video production and web development, from concept to completion

Market research and competitive intelligence

• Conduct regular competitor analysis to identify opportunities for the IDM Group in terms of product offerings and differentiators
• Partake in client interviews, with the client experience manager, to obtain insight into client stories and trends and make recommendations to management
• Conduct marketing surveys when required

Budget management

• Compile, implement, monitor and control the marketing budget

Required skills

• Marketing related degree with five+ years’ management experience
• Digital and content marketing, campaign management, AdWords and Analytics
• Creative thinker, excellent listener and communicator
• Good presentation skills with the ability to communicate at all levels within a business
• Excellent verbal and written communication skills
• Strategic planner with the skill to think ‘big picture’
• Intuitive, proactive, collaborative leader
• Ability to thrive under pressure while being able to manage multiple projects at a time

Posted on 03 Nov 16:56