Job description

The role

We’re looking for a senior paid social manager who will be responsible for the execution and delivery of paid social strategies and efficient day to day management of assigned client accounts.

Key responsibilities include executing, optimising and reporting on best-in-class paid social media campaigns through available social media marketing platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, etc.) with emphasis on innovative initiatives, and working closely with the client services team to communicate campaign strategy, progress and results. 

Campaign management responsibilities

• Mastering, optimising and defining Jellyfish’s methodologies utilising third party and internal tools, required to deliver efficient and profitable paid social campaigns
• Leading the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a robust test and learn approach
• Critically analysing the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed client expectations and KPIs
• Project managing all activity and processes required to proficiently run and create campaigns
• Producing client-facing reports, studies and presentations to Jellyfish brand standards including measuring forecasts vs actual and clearly articulating rationale for optimisation methodologies throughout campaigns
• Maintaining an in-depth understanding of Jellyfish’s marketplace and the social landscape to ensure delivery of best-in-class campaigns
• Managing relationships with advertising partners and communicating account strategy, budgets, and performance

New business and pitch support

• Pro-actively contribute and support the head of social and social media directors with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics
• Support Analysts to deliver insight reports based on pre-determined scope
• Build effective and logical media plans based on RFPs
• Drive forward the RFP by collaborating and ensuring the response is integrated and aligned to the social insights and content methodologies

Training

• Up-skill other members of the team, where required, on best practice paid social campaign execution
• Support the wider team to improve their understanding of paid social
• Share best practice and knowledge with wider Jellyfish Group via lunch and learns, or other learning situations

Best practice and offering development

• Create bespoke and up-to-date processes and frameworks to facilitate the growing use of paid social
• Pro-actively work in partnership with directors and heads of other departments and divisions to ensure adherence to best practice in all areas
• Pro-actively work with the head of social and director of social insight to develop our paid social product and processes within the agency
• Collaborate and support the development and implementation of paid social media measurement frameworks and KPIs
• Develop the offering to include the latest tools, technology and techniques
• Work with data suppliers and other third-party data experts to help develop our data visualisation and presentation
• Interrogate and identify opportunities to build better paid social media plans and processes

Line manager and mentoring 

• Act as a senior leader, mentor and coach to direct reports and the wider team
• Set examples of best behaviour and delivery of high standards in every communication
• Work with the senior team to identify skills gaps and support personal development plans across the department

Deliverables 

• Demonstrates measurable success through the achievement of set KPIs. E.g. account turnover and profitability, campaign management, report generation/analysis and overall service

Requirements

• Is commercially astute, identifies and suggests opportunities to the head of social and company directors
• Possesses strong business writing skills and ability to produce high-quality documents
• A self-starter who is highly motivated and passionate about social media and paid social
• Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks
• Exhibits a high level of attention to detail
• Possesses strong interpersonal skills, particularly influencing and listening skills
• Possesses strong customer telephone and face to face skills
• Is a confident and articulate presenter
• Proven ability to proficiently chair meetings
• Possesses the requisite project management skills required to ensure seamless standards of service and delivery
• Possesses strong software skills that support the delivery of high quality client facing documents

Knowledge and experience requirements

• An in-depth knowledge of the technologies and processes involved in running paid social campaigns (knowledge and experience of using Facebook Power Editor and Twitter Ads Manager would be advantageous)
• Substantial experience in digital marketing account management; with previous accountability for annual billings in excess of R1M
• Certifications in Facebook Blueprint and Google Advertising Fundamentals Exam would be advantageous
• A good understanding of Google Analytics and other web analytics packages
• Advanced knowledge of Microsoft Excel and PowerPoint

Key attributes

• A self-motivated individual with high levels of energy
• Exhibits a high level of attention to detail
• Highly analytical and data-driven
• Numerate and articulate
• An outgoing, positive thinker, with consistent levels of evident enthusiasm
• Flexible, versatile and copes well under pressure
• Open, honest and direct, is comfortable in giving and receiving constructive feedback
• Has high personal standards and promotes them in others
• A valued team member, who upholds Jellyfish’s values and professional integrity at all times

Posted on 16 Nov 11:07