Job description

Roobix is looking for a full-time senior paid search specialist/PPC specialist to join our highly talented team in Cape Town. This position is a great opportunity for an individual with Google Ads experience to take their skills and career to the next level while working with a talented team, advanced processes and interesting clients. The senior paid search specialist will be directly responsible for implementing paid search (pay-per-click, PPC, SEM) campaign optimisations to improve client account performance.

The ideal candidate is looking for a challenge — an opportunity for growth and development, and involvement with all aspects of our marketing team.

Position responsibilities

• Create and test keyword and audience targeting segments
• Create and test text ad, banner ads, and landing page variations
• Implement keyword and audience bid optimisation
• Setup conversion tracking and remarketing tags
• Analyse performance analytics; monitor budget pacing and performance trend changes
• Constantly create ‘client delight’ by providing high-levels of service and communication with your manager and clients
• Plan, manage, and execute a portfolio of paid search campaigns, including but not limited to strategy development, organization, and management
• Ability to conduct keyword research and selection for PPC campaigns to maximise budget while hitting ROI/ROAS goals
• Ability to create engaging and persuasive ad and landing page copy with the goal of increasing conversions
• Responsible for ongoing optimisation efforts to meet objectives, including but not limited to bid management, negative keyword strategies, and ad copy/creative revision based on performance history
• Collect, synthesise and analyse campaign/program performance data and provide actionable insights
• Manage campaign expenses, stay on budget, and estimate monthly costs
• Stay abreast of the latest PPC developments and trends
• Ability to create/manage client deliverables in a task management platform
• Champion and promote digital strategies and tactics, marketing ideas, concepts, and solutions
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements

• One to three years’ experience managing or monitoring paid search campaigns
• Google Ads certified
• Bing certified
• Past agency experience preferred
• Ability to work independently and manage multiple projects and deadlines simultaneously
• Advanced Excel skills
• Highly analytical and comfortable working with large datasets
• Excellent attention to detail
• Strong verbal and written communication skills
• Excellent time and task management skills
• Be excited to learn

If you feel you fit the bill, send your CV to

ua.moc.xiboor@sikannaiy.m

. Please note, if you haven’t received a response within two weeks of sending your CV, consider your application as unsuccessful.

Posted on 01 Feb 12:45