Job description

We’re looking for an experienced and enthusiastic SEO/PPC campaign manager with a proven track-record in paid search marketing to manage SEO and PPC for clients.

Responsibilities:

Keep up to date with paid search advertising trends, techniques and industry related software

Implement and manage paid search on Google, Facebook, LinkedIn, Twitter, YouTube, etc.

Conduct detailed competitor research

Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns

Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels

Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns

Monitoring keyword bids and daily/monthly budget caps

Reporting on quality scores, impressions, click through rates and other account metrics

SEO Keyword research

Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates

Conduct A/B testing to improve; landing pages, ad copy, keywords, bids

Optimise campaigns to improve client ROI

Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients

Build relationships with external representatives from Google, Facebook, etc.

Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals

Participate in client pitches and monthly status meetings

Requirements

Candidate must be results-driven, numerate, analytic, passionate about the internet and live and breathe search campaigns
Solid knowledge of SEO principles, Google Adwords, campaign monitoring, creating reports and advising agency team on how to improve the performance of SEO and paid search

To apply, please send your updated CV to

Please be advised that you will be contacted by Digipath Digital Recruitment within 14 days should we wish to proceed with your application. Similarly, if you are not contacted by Digipath Digital Recruitment, please accept your application as unsuccessful.  Your CV will automatically be added to our database and we could be contacting you should a suitable position arise.

Posted on 12 Jul 10:47