Job description

Purpose of the Role:

Responsible for growing audiences on social platforms including Facebook, Twitter, LinkedIn, and Instagram. Along with maintaining a posting schedule, he or she will also regularly create platform-specific content including text posts, videos, and graphics. They must have a good eye for trends and an understanding of social media metrics.

Key Responsibilities:

• Able to dig into the data, analyze that data, and draw actionable insights.
• Knows how to use data to make informed decisions.
• Constantly test new strategies, new content, new campaigns
• Testing and analyzing results
• Find new opportunities for the company by keeping track of the industry, news, and social media trends.
• When shifts or new trends occur, they must be able to react and respond accordingly
• Understand where a follower’s question or comment is coming from, address it appropriately, and provide a course of action or solution.
• Successfully communicate with followers
• Intimately familiar with our company’s brand, products, and services.
• Expand the reach of your content, attract visitors to social platforms, generates leads, and nurtures those prospects into becoming customers.
• Effectively coordinate with different departments to organize campaign launches, while still pushing launches and growth initiatives of their own.
• Encourage more engagement from followers

Personal Characteristics:

• Creative
• Passion for Innovation, Creativity and Business
• Forward thinking
• Commercially focused
• Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
• Well rounded, resilient and self-aware individual who is open to change and personal development
• Entrepreneurial, free thinker who will challenge the status quo and push boundaries
• Must have the capacity to grow their strategic ability
• Confident – someone who is able to hold their own with shareholders and be resilient in a demanding environment
• Hands-on approach
• Self-motivated
• Self-aware

Requirements

Knowledge, Experience & Skills:

• 5-8 years’ Experience
• Desire to Solve Customers Problems
• Data Driven
• Knowledge of the Company, Products, and Services
• Data-Based Decision-Making
• Strong Communication and presentation skills
• Understanding of Brand Voice
• Adaptability
• Positioning
• Creativity
• Content curation
• Very import to know how to write selling copy, i.e. how to sell product

Posted on 16 Oct 11:36