Job description

A private education provider is seeking to employ a social media strategist at their head office in Pinetown.

The successful incumbent must meet the minimum requirements set out in this advert:

• Overall management of all social media platforms for the group.

Content

Creating content structure/strategy for SM (content schedule) by:

• Writing copy for SM for all brands across all platforms
• Four posts per day for FB
• Seven tweets/per day/brand
• Four Instagram posts/per day/brand
• One LinkedIn post/day/brand
• Pinterest
• The more posts per day, better images lead to higher engagement, social identity/for brand
• Tweets also better if images are included in all

Design/images

Assist and aid in:

• Sourcing images
• Designing social media content

Research

Researching innovative and relevant ways to revalorise social:

• Content – substance/quality
• Images/brand/platform/copy
• Brand researching
• Social research (social post schedule) latest in what #trending on social
• Find new, ‘smarter’, innovative ways of implementing social for agency and clients
• Brainstorming and collaborating with clients and agency

Strategy

Creating social campaign strategy:

• Research
• Stats
• Drafting out strategy and structure
• Generating ideas/concepts
• Budget
• Preparing presentations
• Presenting to client

Proposals

Creating proposals for:

• SM campaigns and brand
• Expansion of social for brands
• Marketing brand on social
• Implementation of budget for proposals

Reports

• Reports on performance of social for brands and competitors to clients and agency
• Preparing comparison reports for each brand weekly and feedback reporting to departments about performance of content
• Organic – generate reports per brand per platform and then breakdown with summary –what have we done how to improve, etc.
• Paid – generate reports per brand per platform and then breakdown with summary –what have we done how to improve, etc.
• Budget – how much to spend
• Engagement – effects post impact as well

Monitoring

• Weekly monitoring to ensure that all SM platforms are up to date and running appropriately
• Back-end stats and boosted posts

Communication

• Liaising with various teams, departments, clients to keep in touch
• Brainstorming with various teams to include in strategy and content – PR, blogs, design, brand, copy

Student/alumni

• Contacting various people for work and profiles to feature on social – difference between profiling with story and creating a lockup

Coordinating material

Coordinating all social material from conception to finish:
Posting

Actual implementation of posts across all SM platforms for all brands:

• Posting all content, once finally approved by all on all platforms on all brands

Requirements

• Preferably a degree in marketing/journalism
• Design qualification in Photoshop
• Knowledge of SEO
• Three to four years of social media management
• Copy writing for social/digital media

Posted on 16 Aug 12:43