Remuneration: | R26000 – R39000 per month |
Location: | Johannesburg, Southern Suburbs |
Reference: | #JHB002323/SB |
Company: | Ad Talent |
A leading retail group has a vacancy for email marketing specialist.
The email marketing specialist deploys and manages the overall email marketing program for ecommerce within the business. Serving as a subject matter expert and custodian of e-mail marketing, the primary objective will be to improve ROI for email marketing, while growing sales generated through email marketing.
Essential Functions and Responsibilities
- Create, implement, and maintain an email marketing strategy for both promotional and automated campaigns; with a strong focus on inbound marketing, lifecycle marketing, and lead nurturing
- Lead the execution of marketing emails from briefing to post campaign analysis. Briefs include email layout and segmentation approach
- Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives
- Advise on best practices for different types of campaigns, including segmentation and personalisation strategies
- Formulate and execute strategies to grow the email list
- Act as the business liaison with the email service provider, understanding their technology offering and enabling business partners to fully leverage the platform
- Track analytics of emails and across campaigns and adjust strategies as necessary, collaborate with Analytics Team to review email analytics
- Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex layout and personalisation tests
- Document company standards, practices, and policies relating to email marketing
- Review and approve emails that have been built before they are deployed
- Keep abreast of the latest developments in e-mail, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. Understanding optimisation methodologies and the application of such to continuously improve email marketing within the company
- Ensuring segmentation is carried out effectively in order to deliver effective and meaningful messaging that is useful for the customer and in turn maximises revenue and ROI Performance Key KPIs
- ROI improvement
- Growth of sales attributed to email marketing Metrics
- Deliverability of emails
- Open and click through rates
- Growing the email subscription base
- Decreasing unsubscribe rates Requirements
- Passionate about email marketing, digital marketing, and ecommerce
- Business or marketing related qualification
- Previous experience in e-ommerce and e-mail marketing roles, preferably within the retail ecommerce space
- Experience managing projects and timelines
- Critical thinking
- Analytical and Logical problem-solving
- Exceptional written communication skills and with experience in writing compelling messages to a consumer
- Strong analytical skills and data-driven thinking
- Highly proficient in MS Excel
Posted on 16 Aug 11:09
Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
Get job alerts for Marketing Specialist jobs
- Marketing Specialist, Johannesburg, Northern Suburbs, Ad Talent
- Digital Marketing Specialist, Johannesburg, Viv Gordon Placements
- Product Specialist – Sales/Marketing Executive, Vereeniging, Worldwide Positions
- SEO/Online Marketing Specialist, Pretoria, Cardilogix
- Senior Digital Marketing Specialist, Pretoria, Cardilogix
- Sales/Marketing Intern, Johannesburg, Woodmead