Prime Day 2018 is here! Tons of items are on sale today, from Instant Pots and NutriBullets to retinol cream and toothbrushes. So many items are discounted, though, that identifying the truly great deals can be confusing. We're here to help: Below, some of the best deals in the health and wellness category we've spotted in today's annual big Amazon sale. (For more Prime Day shopping guides from Health, check out our roundups of the best beauty deals and best home deals.)

Best Prime Day activewear deals

• Up to 50% off athleisure shoes and apparel on brands like adidas, Champion, PUMA, New Balance, and more

• Save up to 40% on Under Armour apparel, shoes and accessories

• Up to 50% off summer essentials from brands like Chicos, Reebock, Herschel, Joe Fresh, and adidas

• Reebok Women's Legging Performance Compression Pants for $14

Best Prime Day fitness tracker deals

• Up to 30% Off Garmin Wearable & GPS Devices 

• 40% off Fitbit Alta HR

Best Prime Day headphones deals

• Sony Wireless Noise Canceling Headphones in black and blue: $98 (marked down from $198)

• Bose QuietComfort 25 Acoustic Noise Cancelling Headphones: $125 (marked down from $279)

Best Prime Day sneaker deals

• adidas Cloudfoam Advantage Sneakers: $35

• Cole Haan Women's Grandpro Tennis Stitchlite Sneaker in Chalk Vapor Grey: $76

• Franco Sarto Women’s Kaine Sneaker in Black and Magenta: $31-$36

• New Balance Women's Version v1 Cushioning Running Shoe in Grey: $36

• Reebok Classic Harman Run Sneaker in Black/Gum: $24

• Superga 2750 Cotu Classic in White: $45

• Under Armour Women's Micro G Assert 7 in White/Steel: $42

Best Prime Day grocery deals

• 30% off coffee, household essentials, snacks, vitamins, baby essentials